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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Or it may be applicable to a wider group of people than the company’s traditional target audience. Additionally, applying some competitive backlink analysis to similar content that ranks in search engines can give you additional audience...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    With these targets we should have been getting in front of our audience with a pretty high rate of success. Our Audience Was Clearly Defined Historical purchase analysis determined this was the audience most likely to purchase our product.

  3. Localization for International Search Engine Optimization

    Rather than simply using a generic search term in the hopes that it is used universally, you want to use the terminology and language of your target audience. Localization is important to international search engine optimization (SEO) because it...

  4. How to Make Your Keywords Fit Your Marketing Messaging

    Market Research This was further validated by our market research when we found more C-level marketers use agency over company or firm, and those are the people we are trying to reach. By putting together a simple survey in SurveyMonkey – or simply...

  5. Linkable Asset Strategy: How to Pick & Prioritize Assets

    In any case, we often do a lot of research on the potential appeal to a linking audience ahead of time. With an infographic, maybe your link target is a high-authority publication, so the incentive for them to link is an exclusive, as well as a...