Census, 16 percent of Americans identify themselves as Hispanic or Latino, with that number expected to rise to 30 percent by 2050. In the U.S.there are tens of millions of non-English speakers who represent a huge potential audience that may be...
The number of Latino-owned businesses grew by 31 percent from 1997 to 2002 – a rate that is three times the national average. One site that Maria cited as doing a very good job is MSN Latino. The opportunity to target messaging to the bilingual and...
Grant Crowell interviews Many Ruiz, President and CEO of Hispanic PR Wire on optimizing news releases for the Latino market. We have built a Latino-exclsuive network for almost 4 years now, building alliances with Hispanic news websites, most of...
Several speakers agreed that when it comes to reaching the largest available Latino audience online, contextual advertising will bring in far more impressions than just keyword search alone can. In part 1 of Implementing your Search Strategy for...
In this final two-part article, we discuss ways to implement those strategies as recommended by established search marketing professionals in the Latino arena, and offer a resources list to help you promote your content in Latino Web sites...
Right now the Latino market, especially the Latin American market, is several years behind the U.S.market in complexity of search queries. How to search: Starter guidelines for your Latino search market research:
While many think of the Latino market in terms of Spanish, Brazil, the Latin American country that has the highest Internet traffic and a whopping 38 percent of the entire region's search audience, speaks Portuguese.
If you want to explore new search marketing opportunities, expand with growing economies, and reach young, Internet-savvy consumers, tapping into the Latino market may prove to be one of the best strategies out there today.
Nacho says that what keeps him up at night worrying about the US Hispanic and the Latin American markets is: If Latino-focused ad agencies merely add SEM or any other Internet-based programs to their list of services as if it were just an SKU and...
