SEO News

Target Audience International Search Marketing

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  1. How to Start a Realistic International SEO Campaign

    While search engine optimization (SEO) is already a multidimensional marketing initiative, adding an international component can quickly turn into a large-scale project that can border on being unwieldy, without proper planning or realistic...

  2. Going Global: Localize Your Message for Holiday Retail Traffic

    One of the largest European retailers with 171 stores in the UK and Republic of Ireland with an additional 69 international franchise stores across 26 countries, Debenhams expanded its global presence by launching an online store in Germany.

  3. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    The hunter is French but as this was a pan-european campaign with the potential of going viral in english speaking countries across the globe, we wanted an 'international' accent," said Munyazikwiye. Running your marketing campaign ideas past...

  4. 5 Invaluable (And Free!) Tools Every Online Marketer Should Get to Know

    Factual is an amazing go-to source for international data on thousands of topics, updated constantly. Type in some keywords relevant to your target audience (they’re preset categories, you don’t have to reinvent the wheel), click on a user of...

  5. Baidu Paid & Organic Search Starter Guide

    The numbers are impressive and it should be worth it to any international online marketer considering the size and scope of the market they serve. Before opening an account with Baidu, ensure that your website is suitable for a Chinese audience and...

  6. YouTube Case Study: Ceilume’s “Ask the Ceiling Tile Guy”

    Ceilume tiles have received ICC-ES recognition, which means they meet the 2006 and 2009 IBC (International Building Code) requirements. Ironically, Ceilume’s videos have also caught the eye of another audience that the small business hadn’t...

  7. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    According to the study in partnership with Nielsen, search plays a significant role in the overall engagement on the Internet at 80 percent as Filipinos go online for leisure and entertainment activities from listening to international music (68...

  8. How to Test International Search Marketing Opportunities at Low Cost

    Most international marketing errors are caused by those infamous "unknown unknowns. Even for this short-term test, you'll need to quickly develop some trust with your audience. In other words, use expert native-speakers of the target language in...

  9. Mobile Search in BRIC: Tips and Tricks

    For international mobile search, it goes without saying that you will need to ensure your content is correctly translated and localized for its target audience -- but also make sure your search campaign targets the appropriate search engine for...

  10. Social Media Around the World: Current Trends and Future Growth

    Social media networking sites continue to be one of the hottest commodities in the international online marketplace. According to data collected by Universal Mccann International Social Media Research, much of the new content available on the...