SEO News

Target Audience Demographic Targeting

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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. Furthermore, these customer groups can then be expanded...

  2. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Demographic: Age, gender, family, income, occupation, education, geographic region. You'll want to conduct a handful of interviews for each segment in your target audience. For simplicity sake, let's assume you only have one type of person you're...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Our demographic and cookie-based targeting via the GDN wasn’t necessarily bad. Layered over demographic modifiers. One strategy was based on content read by our audience (utilizing keyword and topic targeting via the GDN).

  4. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    A mobile advertiser must be ready to spend a good amount of money for a high CTR and the large demographic. With the benefits that mobile advertising offers, such as targeting location and a large audience, advertisers and marketers throughout the...

  5. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Facebook's Mobile Install ads offer flexible targeting options including demographic, geographic, connections, offline buying behavior, and CRM data. Looking at the Mobile App Install click data provided by Facebook, it appears Segment 1 is the...