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  1. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Marketing is fundamentally about target audience, while the channel is the means of delivering a message to that audience. Successful marketers are beginning to shift focus away from the individual channel and instead use the strengths of each...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Agency trading desks: Manages programmatic, bid-based media and audience buying. Although this partnership doesn't cover text-based contextual advertising and is only relative to display advertising, the refined ad match, better-optimized bids, and...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    One strategy was based on content read by our audience (utilizing keyword and topic targeting via the GDN). Our Audience Was Clearly Defined Historical purchase analysis determined this was the audience most likely to purchase our product.

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    It's now possible to combine the power of Custom Audience targeting with search retargeting using a digital marketing platform. For example, with combined search and Custom Audience retargeting, you could target Facebook users who searched for...

  5. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    With the benefits that mobile advertising offers, such as targeting location and a large audience, advertisers and marketers throughout the world, especially in the elusive and emerging BRIC nations, should begin implementing mobile marketing...

  6. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    The same thing goes for hashtags; if an audience engages heavily on a specific topic, consider how that topic can be leveraged in ad copy or through new keywords. It’s likely that organic posts with high engagement will produce similar results when...