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  1. Google Improves GDN Targeting With Bizo Audience Segments

    Even networks such as Facebook and Twitter have email level targeting that can ensure impressions are delivered to the correct audience. In this case, with their audience targeting layered on top of GDN buy, you can guarantee your ads are getting...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Agency trading desks: Manages programmatic, bid-based media and audience buying. Although this partnership doesn't cover text-based contextual advertising and is only relative to display advertising, the refined ad match, better-optimized bids, and...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    One strategy was based on content read by our audience (utilizing keyword and topic targeting via the GDN). Our Audience Was Clearly Defined Historical purchase analysis determined this was the audience most likely to purchase our product.

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    It's now possible to combine the power of Custom Audience targeting with search retargeting using a digital marketing platform. For example, with combined search and Custom Audience retargeting, you could target Facebook users who searched for...

  5. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    With the benefits that mobile advertising offers, such as targeting location and a large audience, advertisers and marketers throughout the world, especially in the elusive and emerging BRIC nations, should begin implementing mobile marketing...

  6. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    And not just entertainment brands like EA but CPG, automotive and tech brands, where there's a growing commitment to creating and curating content that engages their target audience. Ads delivered as content will work best of all when the ads have...

  7. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    The same thing goes for hashtags; if an audience engages heavily on a specific topic, consider how that topic can be leveraged in ad copy or through new keywords. It’s likely that organic posts with high engagement will produce similar results when...

  8. How B2B Advertisers Can Win on Facebook, Just Like Salesforce

    Qualify your audience with smart targeting, qualify the click with ad copy, and hook them on the landing page – quickly. Create a Facebook custom audience in "Power Editor. Create a custom audience. In the case study, Facebook showed Salesforce’s...