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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Here are three areas of opportunity in audience targeting that marketers should be investigating. Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of consumers based on actions taken on the marketer’s...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    Don't Confuse Your Audience You're certainly local now if you followed number two, but you still need to capitalize on the audience that isn't. Do you have display creative in place considering that your target countries may have an influx of...

  3. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    New Sessions to help you see if you're attracting the new audience you think you are. The launch of the Demographics reports in 2013 means we can now have some very powerful data at our fingertips to help us understand our website audience much...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Yes, we live in a consumer-driven world now, and not only do you need to understand exactly what content your target audience wants, you need to be obsessed with them to succeed. Providing your audience with the content they need, not content that...

  5. 10 Shocking Facts About Content Marketing Today

    For this reason, marketers need to continue to place value in their email marketing campaigns, as well as the content that they are distributing to their target audience. Even if your target audience primarily uses Facebook or Twitter, it's a good...

  6. Mobile Advertising Measurement: Winning the Long Game

    Not all apps are created for the same purpose or target audience so each app will have different events that are considered important. Know Your Audience Approaches to advertising fall into two general categories: long-term campaigns and burst...

  7. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    To capture its audience at the right time, Apple launched back-to-school promotion earlier in the summer – before July 4, according to the report, with incentives to buy: Get ready now, especially if your target market is back-to-college shoppers.

  8. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you buy yourself a bunch of bots, you likely won't get much in the way of comments, +1's, and shares from that non-human audience, and miss out on potential SEO lift. Truthfully, it's not an audience at all, and Google knows that.