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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    But a skilled content writer can make sure you are visible, from start to finish, on every page of your website to make you recognizable in the dark to your target audience. More and more clients are beginning to understand the benefits of content...

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Macy's focuses on events and product plugs to pull in the buzz about itself online, while Nordstrom uses street style palettes and celebrity fashion to reach out to its audience. Think of brands like Nordstrom and Macy's that both target the same...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    Once you have a good idea that you think will resonate with your target audience, provide value, and hopefully attract some relevant backlinks, the content then needs to be created. Or it may be applicable to a wider group of people than the...

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    If it’s positive, then the site is worth revisiting for future content as it’s a good fit as a target audience; if poorly, then analyze why and try again/look for other external sites to target. This builds your marketing list and your own audience...

  5. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Here are three areas of opportunity in audience targeting that marketers should be investigating. Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of consumers based on actions taken on the marketer’s...

  6. 5 Takeaways From the World Cup for Global Search Marketers

    Don't Confuse Your Audience You're certainly local now if you followed number two, but you still need to capitalize on the audience that isn't. Do you have display creative in place considering that your target countries may have an influx of...

  7. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    New Sessions to help you see if you're attracting the new audience you think you are. The launch of the Demographics reports in 2013 means we can now have some very powerful data at our fingertips to help us understand our website audience much...