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  1. Mobile Advertising Measurement: Winning the Long Game

    Not all apps are created for the same purpose or target audience so each app will have different events that are considered important. Know Your Audience Approaches to advertising fall into two general categories: long-term campaigns and burst...

  2. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    To capture its audience at the right time, Apple launched back-to-school promotion earlier in the summer – before July 4, according to the report, with incentives to buy: Get ready now, especially if your target market is back-to-college shoppers.

  3. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you buy yourself a bunch of bots, you likely won't get much in the way of comments, +1's, and shares from that non-human audience, and miss out on potential SEO lift. Truthfully, it's not an audience at all, and Google knows that.

  4. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Support of Google AdWords RLSA adds another arrow to our customers’ quiver of audience targeting options," says Matt Ackley, chief marketing officer at Marin Software. Leveraging audience data to optimize creative and bidding strategies is the...

  5. Top Brands Now Testing Pinterest Promoted Pins

    Advertisers in the promoted pins test group were no doubt carefully selected based on Pinterest's target audience. Target We first learned about Pinterest’s plans for promoted pins in September 2013. A month later, Pinterest announced it would be...

  6. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Since the distribution channel determines the access to audience, you should test various channels to learn which one provides you greater access to an engaged target audience. Perhaps the message wasn't aligned with the audience or maybe the...

  7. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    It's likely most pieces won't go viral – and virality should not be the motivation going into content creation – but compelling, well-executed content has the potential to compel your target audience to take action if it's properly disseminated in...

  8. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Marketing is fundamentally about target audience, while the channel is the means of delivering a message to that audience. Successful marketers are beginning to shift focus away from the individual channel and instead use the strengths of each...