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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Then, retarget the same users while they are "on the go" on their mobile devices with a geo-specific mobile campaign that will drive them into your brick-and-mortar store with the goal of conversion. At the end of January, Facebook announced the...

  2. Google AdWords Geo-Targeting Settings: How to Stop Losing Money

    For many advertisers, the ability to geo-target PPC ads is of utmost importance. Whether you run a local brick-and-mortar store and want to drive more foot traffic or a national business that can only service a few areas of the country, when you...

  3. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    Since the specifics (e.g.geo targeting) of Limited Run’s campaign were not revealed, we split the test up. The other group held the same targeting, same ads, but used the same geo-targeting Facebook’s Promoted Post targets by default, swapping the...

  4. Valentine’s Day 2012 Ideas for Marketers

    Be Specific with Locations: Geo-target ads regionally and use dynamic text.so a searcher in Cardiff knows cupid’s arrow can land on their doorstep, not a 2 hour train journey away! Check your ads and set up specific ad groups and campaigns that are...

  5. Not Sure Where to Spend Your PPC Dollars? Try Google Insights for Search

    Gain Local Traction With Geo-targeting If I was on a tight budget, at this point, I would likely start my campaigns being Geo-Targeted to just these primary levels of search interest. Regardless of what convinced them to give it a try, most times...