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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Our demographic and cookie-based targeting via the GDN wasn’t necessarily bad. Layered over demographic modifiers. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I...

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    A mobile advertiser must be ready to spend a good amount of money for a high CTR and the large demographic. The "discount ad" is one of the most effective display ads amongst the Chinese population. This type of ad can be placed as a banner in apps...

  3. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Facebook's Mobile Install ads offer flexible targeting options including demographic, geographic, connections, offline buying behavior, and CRM data. In late June, Facebook made significant changes to its mobile advertising offering by simplifying...

  4. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Furthermore, you can separate campaigns by targeted regions, to make sure maximum budget is flowing to your ideal demographic. Having a high Quality Score means that our systems think your ad, keyword, and landing page are all relevant and useful...

  5. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    These exclusion methods fall within two buckets: behavioral and demographic. The behavioral tactics included within AdWords are much more effective than the demographic. Behavioral exclusions such as placements and remarketing lists are much more...