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  1. Google Improves GDN Targeting With Bizo Audience Segments

    Ad verifications tool shave helped decrease wasted impressions, but advertisers still waste impressions on users who are not interested in their products. As advertisers continue to require their digital marketing efforts accountable for results...

  2. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    The new mobile ad preferences for enhanced campaigns removed the ability to target by device. Ad group level sitelinks Device specific ad copy Consider experimenting with a set of your highest volume ad groups by conversions and clicks.

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    At the end of January, Facebook announced the global rollout of Custom Audiences, an ad targeting and retargeting solution it began testing in October. Using the inverse of the previous example, marketers can also retarget visitors who have come to...

  4. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Twitter also offers ways to target app installs via its App Card (not currently a paid ad format). Its acquisition of mobile ad exchange, MoPub, certainly added to the company's push for mobile, and soon after, Twitter announced updates to its ad...

  5. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The "discount ad" is one of the most effective display ads amongst the Chinese population. This type of ad can be placed as a banner in apps, such as in gaming apps. With nearly half of the total mobile Internet usage in Russia, Moscow proves to be...

  6. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    For a marketer, understanding that I searched for Black Rain Boots, clicked on a Product Listing Ad (PLA) for a particular brand, then two days later searched on that same brand name, is vital to optimization and valuation of actions.

  7. Future of Paid Search: Think Target Audiences, Not Just Keywords

    Someone might have seen your TV ad and want to buy your product. Your homework assignment is to think about the targeting methods available, and choose the target audiences. New targeting methods in addition to keywords that we can use to help us...