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  1. How to Create a Social Media Friendly Landing Page

    In an ideal world where time, talent, and money aren't issues, you should create a landing page for each specific audience you target. Landing page optimization continues to be a growing conundrum for many brands, especially when you throw social...

  2. How to Optimize Your Content Strategy With Social Listening

    It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy. With several successful social networks, accompanied by the continuously...

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of consumers based on actions taken on the marketer’s website and target against the data collected. Channel data must not live in silos, so marketers should...

  4. 5 Takeaways From the World Cup for Global Search Marketers

    Do you have display creative in place considering that your target countries may have an influx of different languages and cultures? Are your target audiences reflected on your site? If you're reading this, then it's highly unlikely that you...

  5. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Yes, we live in a consumer-driven world now, and not only do you need to understand exactly what content your target audience wants, you need to be obsessed with them to succeed. Finance-related information is often dismissed as boring and dry and...

  6. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Executives lead the way in mobile adoption, validating the theory that digital assets for a business or brand must serve target audiences 24/7, and not just during business hours. If you're still struggling to leverage the website to support goals...

  7. 10 Shocking Facts About Content Marketing Today

    As marketers find new ways to reach their target audiences and technology continues to evolve, the future of content marketing continues to get brighter. For this reason, marketers need to continue to place value in their email marketing campaigns...