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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    With an infographic, maybe your link target is a high-authority publication, so the incentive for them to link is an exclusive, as well as a graphic you've tailored for their particular audience. But if you're only goal is links, you really aren't...

  2. Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

    Those who fail to use data to connect with target audiences can expect to face an uphill battle in the competition for visibility in organic search. Only after you understand who your target audience is, where they spend their time, what resonates...

  3. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Build your personal brand and share content from conferences, Google+ hangouts and so forth for your target topics This has been driven by technological and algorithmic advancement and has changed the way we produce and consume content and data.

  4. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Fleck then asked, "How does something that builds a connected Like or connected Fan give us that data layer in Social that allows us to begin to target on things like categories, content segregation, social linking index, and so forth ‐ so that we...

  5. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Because digital marketing and attribution modeling are difficult, and digital marketers are under intense pressure to produce conversions at a target ROI in a very, very short amount of time. How often do you walk into a store you've never heard of...

  6. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    As you gain further insights into your target demographic, you can fine-tune your marketing message accordingly. Image Credit: Shareaholic Even though Pinterest can't yet compete with Facebook, it is growing exponentially and in three short years...