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  1. Google Begins Removing Search Results to Comply With 'Right to be Forgotten'

    Bloomberg noted that the internet search engine has removed a link to a Spanish newspaper that was the target of a court case by Mario Costeja Gonzalez. Google has started removing search results, following the European Court of Justice landmark...

  2. Mobile Advertising Measurement: Winning the Long Game

    Not all apps are created for the same purpose or target audience so each app will have different events that are considered important. Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well...

  3. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Get ready now, especially if your target market is back-to-college shoppers. School may have just got out for some, but that doesn't mean search marketers can take a break. The back-to-school marketing season is in full swing according to data...

  4. Pre-PPC Strategies For Launching a New Product

    With all this information, you can start to get a more complete picture of the different target markets that may comprise your earlyvangelists. But for the purposes of this article, the information gleaned in step 2 allows you to begin engaging...

  5. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Thanks to circles we can organically target the right content to the right pockets of followers and not overload the rest of our fans with content they might not really care about. One of our large target groups is parents of young children, so we...

  6. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Search marketers should consider not only the keywords they target, but also the sequence in which those keywords may be entered as users refine their initial searches. This is understandable. We all know that consumers, more often than not, will...