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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    But a skilled content writer can make sure you are visible, from start to finish, on every page of your website to make you recognizable in the dark to your target audience. More and more clients are beginning to understand the benefits of content...

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Think of brands like Nordstrom and Macy's that both target the same type of customer. Since the days of Web 1.0, there have been many tactics that have enjoyed 15 seconds of fame and have then had to bow out due to the whip cracked by Google and...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    Or it may be applicable to a wider group of people than the company’s traditional target audience. Once you have a good idea that you think will resonate with your target audience, provide value, and hopefully attract some relevant backlinks, the...

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Target the Content to the Readership of the Publisher, Not the Brand. If it’s positive, then the site is worth revisiting for future content as it’s a good fit as a target audience; if poorly, then analyze why and try again/look for other external...