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  1. Germany Orders Google to Restricjavascript:void(0)t Autocomplete Results

    Google is often the target for restriction of information. In a ruling this week, a German federal court said Google must restrict information in its autocomplete when it violates personal rights. The suit, filed by an unnamed man according to the...

  2. 3 Keys to Activating an Audience with Smarter Content

    Audience research involves gathering and analyzing qualitative and quantitative data to build a "data dossier" on your target audience. When we talk about the "who" of a content marketing strategy, we're talking about the target and the actual...

  3. Google Starts Treating More Country-Code Top-Level Domains as Generic TLDs

    In the Geographic target section, select the option you want. It can sometimes be annoying when you're searching for a company’s website, only to fall victim to geotargeting. Or worse, you're a multinational company, but your country level top...

  4. 5 Rules to Effectively Use Press Releases for Links

    Now that may or may not be true or anecdotal, but it did make me think about when my target audience would be most inclined to be catching up on the news, writing about it and sharing it. The issues that can arise from some press release networks...

  5. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    Through what we’ve been terming content marketing, which is really something PR agencies and media agencies have been doing for decades, we can effectively reach our target demographic to raise awareness and interest in our clients’ business.