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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    Ads must also "have something to deliver" by giving an offer that is beneficial to the target audience. For example, if businesses want to target chief marketing officers (CMOs) who haven't listed CMO as their job title, they should target "CXOs...

  2. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    Tools that optimize social graphs to target specific needs of potential customers allow advertisers to have more efficient conversations with consumers by offering solutions that anticipate demand. Better tools for mapping mobile behavior based on...

  3. How to Create a Content Marketing Strategy From Your Existing SEO Content

    In addition to increasing search engine visibility, SEO content should be relevant and valuable to your target audience, and provide solutions to their problems. Because your SEO content should be relevant and valuable to your target audience...

  4. Do Weak Links Reveal Powerful Opportunities?

    The presence of such links – 92 of them – might suggest a niche that REI.com should target in their marketing. Weak ties play a crucial role in our ability to communicate with the outside world… our friends move in the same circles we do and are...

  5. 3 Building Blocks for Content and Search Marketing Success

    From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding your buyers, personas, and target audience helps you map and build demand- and content-based strategies to deliver...

  6. Cross-Device Measurement: Believe the Hype

    Normally, third parties use a unique email address for cross-device attribution because third parties can’t interact with or target the user through the marketer’s user ID or username for the user (as they don’t have access to that information).

  7. Drive Your Clicks In-Store With Local Inventory Ads

    Here you can select whether you want your campaign to target products from online, in-store, or both. As well as the price, title, and image, these ads will also display a store marker. This new information is pulled from an in-store inventory feed...

  8. SEO Is No One-Trick Pony

    Finding the keywords/themes of this content is the art/science of SEO (you want to target keywords that have search volume, are relevant, AND that you stand a fair chance of ranking for; see Competitive Analysis, later).

  9. "Content Performance Marketing" – 3 Steps to Future Success

    Step 1: Target Demand From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from search engines and marketers around the idea of quality "content marketing," content marketing has come a long way.

  10. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Evaluate how your competitors are graded for keywords you target and identify areas where you should tweak your strategy based on the opportunities how your website matches up. To do this, you’ll identify what behavior you want to target.

  11. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    But a skilled content writer can make sure you are visible, from start to finish, on every page of your website to make you recognizable in the dark to your target audience. More and more clients are beginning to understand the benefits of content...

  12. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Think of brands like Nordstrom and Macy's that both target the same type of customer. Since the days of Web 1.0, there have been many tactics that have enjoyed 15 seconds of fame and have then had to bow out due to the whip cracked by Google and...