Now that may or may not be true or anecdotal, but it did make me think about when my target audience would be most inclined to be catching up on the news, writing about it and sharing it. The issues that can arise from some press release networks...
Through what we’ve been terming content marketing, which is really something PR agencies and media agencies have been doing for decades, we can effectively reach our target demographic to raise awareness and interest in our clients’ business.
Where you choose to focus your efforts should include a thorough analysis of your target audience, business model, industry and your goals for each network. As brands seek to engage users, they would do well to look at the usual suspects but also...
By integrating with your marketing strategy you will be able to better target and predict social interactions and announcements. You may have aches and pains, a fever, sore throat .the list of symptoms goes on and on.
You can choose your entire inventory as a target, or you can set a target to be one brand, or one category, or even one product. Put each target into an ad group of its own and then each target can have customized promotional lines.
Additionally, many companies are still struggling with their "voice" and how they might create engagement with their target audience in a more "human" way. Yet, many people are still trying to figure out exactly how social plays into their search...
Your choice(s) of social media platforms depends on your business model, the profile of target audience, and industry. Many brands are beginning to focus on talking to their target audience on Pinterest.
Big brand marketing was so much easier when individual TV shows could consistently deliver scale, but the ability to achieve the same target reach and frequency objectives today tends to require advertising on more and more TV shows.
Keyword targeting should enable advertisers to more effectively target their campaigns. Previously, Twitter had enabled advertisers to target promoted tweets around a range of broad topics, but today's changes will enable them to focus in more...
As with traditional SEO for websites, the description for the app should be written for the target audience and be optimized with relevant keywords. When investing resources in localizing your app, be sure to know your target audience.
At Bing Ads, we believe very strongly in giving advertisers the tools and flexibility to control their spending, target the most relevant audiences, and ensure they can get the best return on investment.
Some thought it was just the search giant taking advantage of a dandy opportunity to bolster their data-hoppers to further their ability to laser-target ads to users. Not long after Google+ was launched, I came to the conclusion that Google didn't...
Brands can now target users based on their activity outside of Facebook, across desktop and mobile channels, and offline entirely. That ability to target is of course something that has been part of the opportunity on Facebook from the earliest days.
Publishers can capitalize on this target audience with high CPMs and incremental impressions. Video is a powerful way to reach audiences both for publishers and advertisers. Marketers already know people are watching online video more than ever...
If the target query includes "how to", "best", "top 10", "compare" or other intent refining modifiers, or if the query demands a certain level of text content, are you obviously offering something that visually connects, confirms relevance...
You notice that he highlighted an issue with the client's URL structure and the fact that the URLs don't include any of the target keywords. He recommended changing the URLs to include the target keywords, and the client, following these...
Foursquare Planning to Offer Check-in Data to Target Ads on Other Platforms – Advertising Age Introducing "x-default hreflang" for international landing pages – Google Webmaster Central BlogSays Google: "The new x-default hreflang attribute value...
Target only the best opportunities. Dear site owner or webmaster of http://www.example.com/, We received a request from a site owner to reconsider http://www.example.com/ for compliance with Google's Webmaster Guidelines.
Target Audience: Target Audience: Often, we see content creation as a piecemeal endeavor – write a blog post, make an infographic, develop a white paper. But because content has to be promoted and shared socially, creation can't occur in a...
It’s been my experience that the majority of brand marketers have rather strong opinions about who owns the words used to characterize on-target messaging. The story of the blind men and the elephant is a widely known Indian parable that was...
