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  1. Pre-PPC Strategies For Launching a New Product

    Before we solve that problem, let's talk briefly about what that preliminary market research needs to address. As well as what functional benefits they want to see (which tells you how to build your first MVP) and what emotional benefits are...

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Let's shift gears for a minute and talk about user engagement and Panda. In this case, the body of the page wasn't copied in its entirety. So you had essentially one page ranking for thousands of keywords, when there were clearly other pages on the...

  3. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Search Engine Watch recently chatted with Chris Adams, co-founder and CTO of gShift to talk about the state of "(not provided)" data, what SEO professionals and content marketers should be looking for in terms of data features, and how gShift is...

  4. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Don't Talk Trash It created a huge uproar from animal lovers who complained on their Facebook page and offended their own customers. But there is hope for all of us. Reputation management expert Andy Beal, chief executive (CEO) of Trackur and...