Get to the point when you talk about things instead of just letting problems build over time. Radical transparency: Talk about the elephants in the room right away. And that became the theme of today’s talk: being an agent for change within your...
Mike Arnesen from SwellPath is really the go-to guy when you want to talk about authorship. You can accomplish the breadcrumb markup by hand coding your page templates as shown above, or using a plugin for WordPress, Drupal or Joomla that handles...
According to Derek Sivers' TED talk, starting a successful movement only takes two people! In Brenner's case, type in "B2B marketing" and you'll see that his blog is positioned on the first page of search results.
What we are doing is legal," Schmidt said during a talk on BBC Radio 4 on Monday. The European Commission (EC) has revealed that it is likely to reject Google's proposed search changes. European Competition Commissioner Joaquin Almunia addressed...
Talk to them. They'll check Flash and JavaScript, sitemaps and status codes, page speed, and penalties. If your site isn't working, there's always a reason, and most SEO professionals won't stop until they've figured it out.
And yes despite all our talk of rankings not mattering, they do, because if you go from somewhere on Page 1 (with personalization) to nowhere on page 51, you will suddenly say, "Oh no! Or your page speed and usability?
In the real world, we talk about languages by using their name, for example "English" or "French". This report shows us how many visits and the on page interaction that has been seen for different languages.
Information architecture relates to the labeling of website content to support usability and I will talk more about this in the Content and SEO sections of this post. Not only has the SEO technological market changed with new on- an off-page SEO...
Talk about what you liked, who you are, and your ideas. Would a simple link to your site be a resource for that page's audience? A link to your "audiophile headphones" page coming from a birdseed retailer is useless.
In most cases they talk about addressing or finding which links might be the problem in the website's profile. All too often we see SEOs that talk about search engine optimization including things such as social media, public relations, conversion...
In fact there was even talk of exact numbers of too much and too little, but you could still keyword stuff if you did it right. Tip: Check your page title tags and navigation. While it's OK to use CSS to show and hide text on the page, it isn't OK...
Although it's still premature to talk about "ranking" on Google Now's information cards, we can safely assume that current best practices for local SEO will play a key role in staying ahead of the mobile search game.
Step 2: Identify 5-10 Topic Areas You Can Talk and Write About With Authority Compile your blog posts, add an introduction, cover page, table of content, some images, header, footer, and format it into a handy mini e-book.
It's sometimes easy to forget, with all of the feed management talk, that the content of your landing page matters to your PLA campaign as well. This represents a strong opportunity for the two sides to further collaborate to optimize the entire...
A lot of people talk about Facebook ads as though they're all the same. Transaction intent data is comprised of all the information people reveal when they interact with other sites across the web, from the time they spend on a page to the items...
Creating AFC that people measurably engage with, measurably talk about, and measurably share, are all points of engagement that search engines leverage to measure the level of "awesomeness. Seth Godin used "Purple Cow", Gary Vaynerchuk used...
That's a great opportunity to talk through stalled initiatives and potential projects with them. He'd listened to what I'd said, about how having multiple URLs for your home page wasn't an ideal situation.
Googlers also attend search conferences and talk to people online. Pay close attention to your titles and descriptions, especially on your home page or high traffic pages, Cutts said. The solution: include the right words on the page, Cutts said.
There's been a lot of talk about quality content in the SEO world for the past couple of years. We do our best to be mindful of Google's Content Quality Guidelines and know that a human rater may review the page quality of the content we provide...
Let's talk. Before any sort of execution, our marketing and strategy team created a near 30 page creative brief that was fueled by specific goals we wanted our new website to achieve, and backed up with persona-driven market research.
