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  1. The Evolution of SERPs and User Behaviors

    As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. Instead of scanning horizontally, users are moving further down the page to find what they’re looking for.

  2. SEO Is No One-Trick Pony

    As you might imagine, there was a lot of stuff to talk about. And, in some cases, that "one thing" was the fact that their title tags were absolutely horrible (yes, there are still some with the title tag of "home" on their home/index page of their...

  3. Last-Minute SEO - Here Come the Holidays!

    It does not mean hawking your wares without regard for contextualizing the conversation and making it meaningful to the people with whom you talk. You might find easy improvements that will give you a quick boost from page two to page one on key...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Talk about hunting down potential problems Panda-wise.You can match queries with landing pages and then directly visit those landing pages from the reporting in GWT. In the announcement, Google explained that Googlebot can fetch the resources...

  5. How to Solicit Feedback from Prospects and Customers

    With that on my mind, I'd like to talk about another form of missing communication: when we don't hear from our prospects and customers. If we're less lucky, our dissatisfied customers broadcast them publicly via Twitter, our Facebook fan page or...

  6. Pre-PPC Strategies For Launching a New Product

    Before we solve that problem, let's talk briefly about what that preliminary market research needs to address. As well as what functional benefits they want to see (which tells you how to build your first MVP) and what emotional benefits are...