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  1. Pre-PPC Strategies For Launching a New Product

    Before we solve that problem, let's talk briefly about what that preliminary market research needs to address. As well as what functional benefits they want to see (which tells you how to build your first MVP) and what emotional benefits are...

  2. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    I managed to catch up with Stark at the Adobe Marketing Summits in Utah and London this year to talk in detail about Adobe Experience Manager, the reinvention of marketing, and how deep integration with content, search, and mobile marketing...

  3. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Go straight to the source and talk to your customer service team and your customers themselves! Now, content marketing has established itself as the backbone to building and maintaining relationships with customers and potential customers, but...