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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Search Engine Watch recently chatted with Chris Adams, co-founder and CTO of gShift to talk about the state of "(not provided)" data, what SEO professionals and content marketers should be looking for in terms of data features, and how gShift is...

  2. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    We've actually thought about this quite a bit because from the earliest days it would get us really kind of frustrated when we'd see reporters talk about PageRank and say PageRank is a measure of the popularity of websites because that's not true...

  3. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Don't Talk Trash But there is hope for all of us. Reputation management expert Andy Beal, chief executive (CEO) of Trackur and author of Repped: 30 Days to a Better Online Reputation, kicked off day two of ClickZ Live New York by sharing 15...

  4. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    What you've seen is, for example, Panda has become more and more integrated into indexing and it has less of a jolting impact, and in fact we've gotten it so that it changes the index on a pretty regular basis, and it's built into the index rather...

  5. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Talk to them in their natural work or home environment. Blog optimization is no exception. For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach that all organizations need a...

  6. So... You Think SEO Has Changed?

    In terms of acquiring links, people talk about content marketing like it is some new thing. Every year I hear a new chorus of folks claiming that SEO is dead or that SEO has changed so fundamentally that it's completely different now than it once was.