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Talent Management

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  1. 4 Critical Elements of a Successful Content Marketing Team

    As agencies move to specialize in content marketing and companies launch their own internal content strategies, one significant challenge has quickly become apparent: Finding the right talent to comprise a team that can run a successful content...

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    Digital Talent: Not What They're Cracked up to be Hiring criteria and systems that include a detailed job description, years required, distinguish between paid or organic talent, make sure there is more than one interviewer, possibly include a...

  3. 10 Vital Steps to Building Social Influence

    The dust has settled from the re-election campaign of 2012, and it is now clear that a unique place in time enabled the right strategy powered by the right technology, implemented by the right talent to influence individuals to embrace a multi...

  4. 4 Secrets About Paid Search Agencies

    An agency provides expertise, a breadth of talent to support your account, and a layer of strategy and account management. The agency’s costs are mostly talent. If you’re going to pay a premium to outsource your paid search management, make sure...