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  1. How to Create a Social Media Friendly Landing Page

    In an ideal world where time, talent, and money aren't issues, you should create a landing page for each specific audience you target. Landing page optimization continues to be a growing conundrum for many brands, especially when you throw social...

  2. 4 Critical Elements of a Successful Content Marketing Team

    As agencies move to specialize in content marketing and companies launch their own internal content strategies, one significant challenge has quickly become apparent: Finding the right talent to comprise a team that can run a successful content...

  3. Social Advertising Revenues Forecast to Grow 31% in 2014

    With the need for specialized talent, such as a community manager or social strategist on staff, the investment into social advertising goes past media spend. With many social networks maturing over the past two years and investing in advertising...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    Digital Talent: Not What They're Cracked up to be Hiring criteria and systems that include a detailed job description, years required, distinguish between paid or organic talent, make sure there is more than one interviewer, possibly include a...

  5. Find & Hire Talent With LinkedIn Education and the Student Job Portal

    If you're a small business owner or CEO of a growing company and require great talent, look no further than the LinkedIn Education section and Student Job Portal. Primarily I had found my entry-level and part-time talent initially through standard...