SEO News

Takeaways

RSS
  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Takeaways/Action Items More than 70 percent of mobile searchers use click-to-call when getting to your website. Do you get calls from your website that you can’t track? If a large percentage of your website sales happen over the phone, this is a...

  2. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    The key takeaways from Sheridan’s well-written presentation were this: While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling" by Crispin Sheridan, I had a good...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    If you’re going to go mobile, here are some takeaways: In between live tweeting from the event, posting pics, and overusing the infamous hashtag (#CZLSF), I was able to attend some great sessions from a variety of talented speakers.

  4. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    As technology advances, the distance between a brand and its customers has grown. Face-to-face transactions are replaced with digital transactions that require less -- or no -- human interaction. This "great divide" makes it increasingly difficult...

  5. 14 Top-Notch Resources to Help You Become a CRO Expert

    In this KISSmetrics blog post, 100 case studies (yes, that many) are listed with accompanying pictures and key takeaways for each. Nobody knows right away how to optimize websites as soon as they walk into the digital marketing world; we've all had...

  6. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Given what the research tells us about headline preferences and what leading indicators like Clickhole say about reader tolerance of headline, we think there are several key takeaways for marketers. The best content with a boring headline that does...

  7. 5 Takeaways From the World Cup for Global Search Marketers

    Here are a few takeaways for global advertisers to remember for the future. If you're reading this, then it's highly unlikely that you avoided hearing about the recently completed World Cup. Even if you aren't a soccer fan ("football" to the rest...

  8. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Here are some key takeaways from what Sun Life Financial is doing really well: But it need not be that way. After all, everybody needsgood and reliable information when it comes to money. So it should not be difficult for financial institutes to...

  9. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Provide your internal team with a cheat sheet of the key takeaways and some sample messages to help get the word out. 2013 was the year of content marketing – the concept went from new, shiny object and buzzword to trusted marketing strategy.

  10. Influence the Influencers: The Magic of Co-Created Social Content

    Takeaways Somehow people that love you and what you do gather together and say all kinds of nice things. Right? Well, maybe, if you know how to get the right kinds of attention from other influencers in your community.