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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    In this KISSmetrics blog post, 100 case studies (yes, that many) are listed with accompanying pictures and key takeaways for each. Nobody knows right away how to optimize websites as soon as they walk into the digital marketing world; we've all had...

  2. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Given what the research tells us about headline preferences and what leading indicators like Clickhole say about reader tolerance of headline, we think there are several key takeaways for marketers. The best content with a boring headline that does...

  3. 5 Takeaways From the World Cup for Global Search Marketers

    Here are a few takeaways for global advertisers to remember for the future. If you're reading this, then it's highly unlikely that you avoided hearing about the recently completed World Cup. Even if you aren't a soccer fan ("football" to the rest...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Here are some key takeaways from what Sun Life Financial is doing really well: But it need not be that way. After all, everybody needsgood and reliable information when it comes to money. So it should not be difficult for financial institutes to...

  5. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Provide your internal team with a cheat sheet of the key takeaways and some sample messages to help get the word out. 2013 was the year of content marketing – the concept went from new, shiny object and buzzword to trusted marketing strategy.

  6. Influence the Influencers: The Magic of Co-Created Social Content

    Takeaways Somehow people that love you and what you do gather together and say all kinds of nice things. Right? Well, maybe, if you know how to get the right kinds of attention from other influencers in your community.

  7. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Twitter says key takeaways from this case study are: Every once in a while, Twitter shares interesting case studies of how unique brands have used creativity within its social platform to drive engagement and sales.

  8. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    We covered a lot of ground, but here are five takeaways. "From the days of cave men writing on the walls, brands have been creating stories to sell their product and form a connection. That's according to Joe Pulizzi, who is one of the leading...

  9. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    Key Takeaways Here are a few takeaways: Global events like the World Cup, the Olympic Games, or even the Oscars, might have the global importance but they aren't time-zone specific; they happen at a given point in time regardless of the rest of the...