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  1. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Provide your internal team with a cheat sheet of the key takeaways and some sample messages to help get the word out. 2013 was the year of content marketing – the concept went from new, shiny object and buzzword to trusted marketing strategy.

  2. Influence the Influencers: The Magic of Co-Created Social Content

    Takeaways Somehow people that love you and what you do gather together and say all kinds of nice things. Right? Well, maybe, if you know how to get the right kinds of attention from other influencers in your community.

  3. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Twitter says key takeaways from this case study are: Every once in a while, Twitter shares interesting case studies of how unique brands have used creativity within its social platform to drive engagement and sales.

  4. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    We covered a lot of ground, but here are five takeaways. "From the days of cave men writing on the walls, brands have been creating stories to sell their product and form a connection. That's according to Joe Pulizzi, who is one of the leading...

  5. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    Key Takeaways Here are a few takeaways: Global events like the World Cup, the Olympic Games, or even the Oscars, might have the global importance but they aren't time-zone specific; they happen at a given point in time regardless of the rest of the...

  6. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    While no new features were announced during his keynote at Pubcon, Cutts packed his presentation with many takeaways for webmasters. First, Cutts spoke about Google’s “Moonshot changes,” which he broke down into these areas:

  7. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    Key Takeaways: Key Takeaways: Key Takeaways: Matt just threw a serious wrench into my Friday night (and weekend plans). Similar to previous Penguin updates, I began heavily analyzing websites hit by Penguin 2.1 to identify new findings and insights.