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  1. 4 UX Tips That Will Improve Your Content Strategy

    What do I expect the takeaway to be for people who read this content? User experience (UX) focused marketing doesn't just extend to an optimized experience on your website. It's time that our content strategies focus on the user as much as our...

  2. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    If nothing else, remember this one key takeaway: the most effective thought leadership efforts are systematic, and help you achieve a series of goals that build your brand along the way. In a recent post that rattled the SEO industry, Google's Matt...

  3. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    Although you don't necessarily want to pump out cute cat content, there are a few important takeaway lessons about headline development that we can learn from BuzzFeed: If you aren't upping your content game in a big way this year, you're going to...

  4. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    The most interesting takeaway for B2B search engine marketers involves the correlation between content marketing and event marketing. B2B marketers realize that they need to consistently reach their target audience to successfully close business.

  5. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    Here are six key takeaway points. "Best way to sell something: don't sell anything. Earn the awareness, respect, and trust of those who might buy. That's according to Rand Fishkin, the CEO of Moz, who also co-authored "The Art of SEO" from O'Reilly...

  6. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    The biggest takeaway here is that (yet again) the only constant is change in SEO. SEO has changed forever. The great philosopher Heraclitus once said "change is the only constant". But wait? Einstein said a similar thing about the universe.

  7. Promote Yourself: 5 Rules for Career Success From Dan Schawbel

    This is my favorite takeaway from the book. Yes I omitted the C word. Why? It's irrelevant. It doesn't matter if you're fresh out of college looking for your first job or a 40-something mom starting her first business, whether you're in a corporate...

  8. Mobile & Tablet Click Curves Confirm: Your Site is Either Page 1 or Nowhere

    The big takeaway from this data is that in a world where smartphone and tablet users are in the majority, ranking in positions 1 – 3 is even more essential than previously thought. Click curves are a fundamental part of forecasting for SEO...