SEO News

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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    The key takeaway for search marketers is that single phrases are rarely typed into a search engine in isolation; it's far more common for searchers to enter multiple phrases in rapid succession, building on each preceding one, until they find what...

  2. Your SEO Competition Isn't Who You Think It Is

    The key takeaway: your online competition may not be who you think it is. I had the pleasure of discussing the SEO competitive landscape as part of the 5 Spying Strategies You Can Use Today to Dominate Your Competition panel at ClickZ Live New York...

  3. 4 UX Tips That Will Improve Your Content Strategy

    What do I expect the takeaway to be for people who read this content? User experience (UX) focused marketing doesn't just extend to an optimized experience on your website. It's time that our content strategies focus on the user as much as our...

  4. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    Although you don't necessarily want to pump out cute cat content, there are a few important takeaway lessons about headline development that we can learn from BuzzFeed: If you aren't upping your content game in a big way this year, you're going to...

  5. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    The most interesting takeaway for B2B search engine marketers involves the correlation between content marketing and event marketing. B2B marketers realize that they need to consistently reach their target audience to successfully close business.

  6. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    Here are six key takeaway points. "Best way to sell something: don't sell anything. Earn the awareness, respect, and trust of those who might buy. That's according to Rand Fishkin, the CEO of Moz, who also co-authored "The Art of SEO" from O'Reilly...

  7. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    The biggest takeaway here is that (yet again) the only constant is change in SEO. SEO has changed forever. The great philosopher Heraclitus once said "change is the only constant". But wait? Einstein said a similar thing about the universe.

  8. Promote Yourself: 5 Rules for Career Success From Dan Schawbel

    This is my favorite takeaway from the book. Yes I omitted the C word. Why? It's irrelevant. It doesn't matter if you're fresh out of college looking for your first job or a 40-something mom starting her first business, whether you're in a corporate...