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  1. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    The big takeaway here is that you now understand how much mobile traffic Google is using to measure user engagement. When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites.

  2. What Marketing Executives Say About Content Targeting

    Whether or not marketers are in fact creating content with significant market research behind it, a clear takeaway from this is that they certainly think they should be. Content is a central part of the digital strategy for brands across the globe...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    One takeaway Pease noted is that Google recently launched "Dynamic Sitelinks" worldwide. On Tuesday, I had the opportunity to attend the fabulous ClickZ Live conference in downtown San Francisco. In between live tweeting from the event, posting...

  4. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Once we are able to publicly discuss the details, I'll share them with you – but your main takeaway for now is that you need to continuously new ideas and betas. The "80/20" rule means that 80 percent of your traffic/sales are generated by 20...

  5. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    The key takeaway for search marketers is that single phrases are rarely typed into a search engine in isolation; it's far more common for searchers to enter multiple phrases in rapid succession, building on each preceding one, until they find what...

  6. Your SEO Competition Isn't Who You Think It Is

    The key takeaway: your online competition may not be who you think it is. I had the pleasure of discussing the SEO competitive landscape as part of the 5 Spying Strategies You Can Use Today to Dominate Your Competition panel at ClickZ Live New York...

  7. 4 UX Tips That Will Improve Your Content Strategy

    What do I expect the takeaway to be for people who read this content? User experience (UX) focused marketing doesn't just extend to an optimized experience on your website. It's time that our content strategies focus on the user as much as our...