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  1. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Content Marketing Institute's survey highlighting B2B Content Marketing Trends revealed that the majority of organizations tailor content based on industry trends. 2013 was the year of content marketing – the concept went from new, shiny object and...

  2. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    Tailor Your Advertising Messages Based on Cultural Nuances If you're looking to grow your business internationally, a new report by Marin Software says the potential for reaching your audience through Facebook ads is strong in regions like Asia...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Simply create new Facebook campaigns with the specific goal of lead outreach, and then tailor your KPIs accordingly. Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine...

  4. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Tailor your offer or pricing to be more competitive. Raise your hand if you’ve seen your costs slowly but steadily increasing over the years while also losing some market share to your competitors. Let’s face it, not only is PPC getting more...

  5. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    If there is a mismatch, then you would need to tailor your promotion strategies to better appeal to your target audience and/or look at ways to convert your existing traffic into leads. Tailor your videos and promotional strategies based on the...