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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    As with all RLSA campaigns, you can tailor really specific audiences that you know have previously engaged well with your brand. But it can be a difficult area to manage, especially if your business has thousands of SKUs, fast-changing stock, and...

  2. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Tailor your ad copy to include those brand keywords, and ensure the landing page is targeted and relevant. Bidding on your brand terms can provide a lot of benefits - they tend to have a higher click-through rate (CTR), and they help promote your...

  3. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Content Marketing Institute's survey highlighting B2B Content Marketing Trends revealed that the majority of organizations tailor content based on industry trends. 2013 was the year of content marketing – the concept went from new, shiny object and...

  4. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    Tailor Your Advertising Messages Based on Cultural Nuances If you're looking to grow your business internationally, a new report by Marin Software says the potential for reaching your audience through Facebook ads is strong in regions like Asia...

  5. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Simply create new Facebook campaigns with the specific goal of lead outreach, and then tailor your KPIs accordingly. Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine...

  6. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Tailor your offer or pricing to be more competitive. Raise your hand if you’ve seen your costs slowly but steadily increasing over the years while also losing some market share to your competitors. Let’s face it, not only is PPC getting more...