Yandex doesn’t sell software – all it has is Yandex search with some verticals (its creative e-tailers street prices search, real-estate search and others). Yandex surpassed Microsoft on the number of monthly search queries worldwide in November...
Here are three opportunities for e-tailers, that if you are quick, you can implement before the holidays. PPC is a bit complicated to start, but when you add in having (tens of) thousands of products, each with a different price and margin, and...
We find that most e-tailers get so overwhelmed when they look at building out campaigns for products, that they just lump everything into an ad group, and put generic copy. Margins are low, products are mostly standardized, and competitors are very...
We’ve found that ad extension to be very profitable for e-tailers. Understandably, many advertisers and e-tailers are quite fearful about the upcoming change. Agencies and SEM columnists aren’t exactly helping to educate and inform.
Some offered suggestions to make the Facebook platform easier for e-tailers to work within. Senior marketers report they’re pulling budget from the channel in favor of directing funds back into their own e-commerce storefronts.
Participating e-tailers can include the Google endorsement on their web pages. Looks like Google has started testing out customer service endorsements inside paid search ads according to Internet Retailer.
However, BloomReach is one of two new options (specific to e-tailers) I’ve had the opportunity to check out lately that I found really and truly impressive. Cloud marketing platform BloomReach has just announced their official launch, after three...
Attendees ranging from e-tailers to NPOs to multinational corporations had the chance to participate in the discussion around how SEO and social work together now and will continue to do so in the coming months.
Besmertnik explained that in their research, Conductor did a separate carve out for e-tailers and were surprised to find that 95 percent of their keywords had at least one universal result in the top 10.
Responders were most impressed by e-tailers who had great deals (22%) and a fast/easy shopping experience (14%). Google Commerce finished a report that shows online shoppers place a big premium on the ability to do site searches and finding deals...
This optimization will enable advertisers, advertising agencies, publishers and e-tailers to achieve greater ROI from their digital media investments and improve their end users' experiences. We will enable advertisers, media companies and e...
Instead, e-tailers saw an overall decline in holiday sales of 3% in 2008, according to comScore It's the news I hoped I didn't have to share, but alas it has arrived. We hoped during the flat Black Friday and decent Cyber Monday that we could edge...
Another thing e-tailers are using are incentives, such as free shipping, and coupons. It seems as time goes by and concerns over the economy get worse, tracking the economy becomes more frequent and dare I say micro.
Matt Poepsel, vice president of Gomez, Inc.whose services test and monitor the performance of websites says that the increase of non-Internet Explorer browsers could cause some e-tailers grief. Does your site maintain its usability across many...
For shopping, if you type in a keyword or phrase for the model of consumer product you're interested in, you'll get results for that product containing images with a price comparison and a links to the different e-tailers carrying that product.
SEO, Site Search, and Email Marketing Ranked as Most Important to Online Retailers Posted by Nathania Johnson Oct 7, 2008 E-tailers rate SEO, site search, and email marketing as the most important e-commerce technologies when it comes to promoting...
E-tailers rate SEO, site search, and email marketing as the most important e-commerce technologies when it comes to promoting their businesses, according to new survey data released by SLI Systems.of the retail companies surveyed cited site search...
E-tailers will also want to take note of guidelines for how raters consider commerce sites. Updates to the Google Quality Rater guidelines have popped up, and Brian Ussery has written up a nice summary of the revised standards.
Customer Involvement Cre8asite Forums "As more and more people become e-shoppers, and the ability of large e-tailers to match the lowest prices extends, can we afford to make a trade-off between usability and site aesthetics?
For e-tailers and selected other sites, you can even use a service like Hacker Safe that tells users that their personal information is safe from hackers when they give it to you. One of this things that struck me (again) while I was at Search...
