This can be particularly useful if you’re targeting a long-tail query. Every year, somebody proclaims that SEO is dead simply because Google has made some changes to its algorithm. But don’t worry, this post won’t be declaring that SEO is dead...
If you are an SEO, you'll know this better than most: that one top ranking for a long tail keyword is the crack that lets the light in. Despite its almost ludicrous simplicity, HitTail has always done the one thing it does really well - namely...
From a retailer’s point of view in particular, how do you track what product pages have really improved as a result of improving their usefulness to users when a large part of the long-tail traffic is completely invisible?
You are likely to see that there will no doubt be some Top 1-5 rankings here for either broad of longer tail terms. For the longer tail terms, if you have top 3 rankings you are likely sucking all of the value out of the SERPs that you can so there...
So with that understanding, let's discuss some SEO practices that can effectively help target the long tail. Rather than beat a dead horse, let me quote Ian Lurie, who offers a good, succinct definition of long tail search traffic:
Long-tail keywords are also increasingly important – these are longer phrases that fewer people will search for, but that should get you some highly relevant traffic when they do come up. Keep a close eye on your analytics performance, and work out...
On-page optimization for long-tail keywords can result in ranking more than a page higher in search results, compared to half a page optimizing with head terms, according to a study by New York-based SEO Even in 2011 – often at executive prodding...
In the keyword realm, we often speak of this as head, torso, and long tail keywords. Massive amounts of online revenue can be generated from a collective set of low volume, long tail terms that individually only receive a handful of conversions...
Does the site have a long tail? Many innocent sites that may have a few flaws -- the ones a natural site would have if not worked over hard by an SEO -- have fallen through the cracks. DaniWeb itself employs no underhand black hat SEO techniques...
The splintered and fractured nature of online audiences means that, like search keywords, there is a long tail of channels that need to be reached. So, just like web developers would say that to get maximum reach you have to build websites that are...
Long tail traffic was impacted. Many sites reported significant losses in long tail traffic -- up to 10 percent or more. As we wrap up an incredibly eventful year, it's time to review of some of the major events of 2010, and then look forward on...
Starting to build thousands of crappy web pages to capture the long tail of search? It still plays a big role in driving the long tail, and providing the search engines with context that they can't get from other signals.
SEO 101: Defining the long tail - Conversation Marketing Relying exclusively on bid management solutions to drive the success of a search campaign is letting the tail wag the dog. Wag the Dog: The Tail of Bid Management By Thi Thumasathit
Long tail traffic from our analysis of more than 25 clients has shown above average traffic numbers after Instant rolled out, so for us it's about doing the same things we've always done: focus on advanced SEO that takes the user into account, as...
To conclude, it is more likely that predicted search suggestions will increase volume on the mid-tail and longtail, because Google can effectively monetize by increasing competition on AdWords. Taking the 'carpet cleaners' example from the previous...
And this isn't just about picking up the crumbs swept off the giants' table, in the form of a few long tail keywords and some residual traffic. Getting long tail traffic to your site is easy (and don't let any search marketeer tell you otherwise).
The SEO strategy to drive relevant long tail traffic isn't the same as it is to drive a single term to the number one position. With 70 percent of the relevant traffic to a site generally coming from long tail terms, this scenario is actually...
For a new site, the first goal should be to rank for brand and potentially some local or other modified long tail searches. The typical question that gives many SEO professionals a bit of a gut-check is, "How long will it take for you to show me...
The SEO strategy to drive relevant long tail traffic isn't the same as it is to drive a single term to the number one position. With 70 percent of the relevant traffic to a site generally coming from long tail terms, this scenario is actually...
SEW Experts: The Long Tail Is Dead -- Long Live the Long TailTony Wright has some tips for playing the long tail in today's SEM market, given that search is not the well-kept secret it once was, and targeting the long tail is becoming harder to do.
