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  1. Forget Big Content – Small Content Is Critical to Search Success

    And given that user behaviors are also changing with regard to how we use search engines generally, it results in much larger search volumes for longer tail terms. We've already discussed how changing search behavior is pushing traffic further down...

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Since we've been told that Panda can take 10 days to fully roll out, I was wondering if the Panda tremors I noticed a week into Panda was the tail end of Panda 4.0. The content on the site is definitely high quality, but there's no way the homepage...

  3. So... You Think SEO Has Changed?

    Only the data sources have slightly changed and people are more aware of the importance of long-tail keywords. Search engine optimization remains an important part of the digital marketing landscape, and the path to long term success is relatively...

  4. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    Long-tail keyword opportunities. Search marketing software and service company WordStream recently announced updates to its free PPC auditing tool, the AdWords Performance Grader, which rates the current state of your AdWords account.