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  1. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Brands can optimize for conversational or long-tail queries by deploying a FAQ or Q&A content strategy. A Q&A strategy would not only improve your customer service by answering common questions, but it may increase their search presence by ranking...

  2. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    On top of that, some cultures trend towards low search volumes in head terms, but massive volume for long-tail combinations. Even in the most organized enterprise businesses, coordinating an international SEO program can feel a lot like herding cats.