Rich Snippets in SERPs: Mentioned again for the standout you can achieve if the visitor is now searching for longer tail product level results. The psychology of buying is a subject that has attracted a lot of interest over recent years as...
A look into the long tail of your negative list can reveal areas where the weeding-out of bad traffic may now be blocking some potentially profitable traffic. When it comes to paid search, it could also be said that “ongoing optimization is the...
Even with the advent of instant search, auto-fill, spell correction, and other mechanisms that had an effect on reducing the number of long tail searches, the majority of keyword traffic for most of my clients (for both brand and non-brand related...
Unlike national campaigns where keyword selection is a complex job, local markets don’t require hundreds or thousands of medium- to long-tail keywords. Instead, if you geographically limit the campaign to a city or metro area, you can successfully...
Of interest, Goffman felt that the long-tail results from the Slingshot study didn't match with Optify's understanding or his own experience. One theory is that Slingshot's study of long-tail keywords – which showed a substantially lower CTR than...
To be honest, Synomia's presentation was not very clear but it seemed to be a content analysis engine that is able to create new SEO-centric topic pages out of your content in order to target the long tail of search.
The search experiences for these longer tail keywords isn't up to par like it is for head terms. When the search engine marketing industry talks about keywords, you'll frequently hear the terms "head," "torso," and "tail" to describe the amount of...
The 'Mayday' change in the spring altered algorithms, causing some sites to lose their long tail search referrals and see between 5 and 15 percent drops in normal long tail traffic. However, Google emphasized that because of Google Instant, search...
Many sites reported significant losses in long tail traffic -- up to 10 percent or more. Long tail traffic was impacted. The search engines will measure this by watching the way the web reacts to what you do.
Starting to build thousands of crappy web pages to capture the long tail of search? It still plays a big role in driving the long tail, and providing the search engines with context that they can't get from other signals.
Nathan Safran, Senior Research Analyst at Conductor speaking about their test, which analyzed 2.7 million visits over the 6 week period, said, "If Instant was having a significant impact on searcher behavior we would expect to see long tail visits...
Put simply, Yahoo Panama advertisers will no longer have to pay for misspellings and can target the long tail of search phrases more effectively. This begs the question, do the streaming search results on Google Instant "fake" a gain in search...
So it would seem that far from killing the long tail of search terms outright, Instant provokes a fatter belly. Marin Software unveiled key research showing that Google Instant streaming search results was a win-win implementations for users and...
Relying exclusively on bid management solutions to drive the success of a search campaign is letting the tail wag the dog. SEO 101: Defining the long tail - Conversation Marketing Wag the Dog: The Tail of Bid Management By Thi Thumasathit
A deep dive into how businesses should use Webmaster tools search rankings, brand vs.non-brand traffic, and long tail keyword performance to gain actionable strategic insights that drive SEO beyond just understanding performance.
Make sure your search terms aren't too general and that you're using long-tail, specialized keywords to drive highly relevant customers to your pages. For the huge number of websites that rely on paid search to drive customers, the quality of the...
Long tail traffic from our analysis of more than 25 clients has shown above average traffic numbers after Instant rolled out, so for us it's about doing the same things we've always done: focus on advanced SEO that takes the user into account, as...
For some, this will mean the normal contextual links, derivatives of them, and a few branded, long tail and URL links as well. In the last couple weeks we've seen the introduction of Google Instant results and subsequently a heap of excited blog...
As a consequence, the long tail of search may be somewhat reduced. The Long Tail; New Search Opportunities However, the long tail won't go away. If the long tail is impacted, it could improve PPC conversion on shorter tail queries.
The Long Tail is Alive & Well - Small Business Search Marketing Google Instant: Tradeoffs Include Less Implied Local Results? If Google Instant results are cached to save bandwidth, then it's possible we may not seeing some of the same local (maps...
