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  1. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    Rich Snippets in SERPs: Mentioned again for the standout you can achieve if the visitor is now searching for longer tail product level results. The psychology of buying is a subject that has attracted a lot of interest over recent years as...

  2. Keyword Phrase Value: Click-Throughs vs. Conversions

    The search experiences for these longer tail keywords isn't up to par like it is for head terms. When the search engine marketing industry talks about keywords, you'll frequently hear the terms "head," "torso," and "tail" to describe the amount of...

  3. Twitter DM Insecurity, SEO Tips, Latest on Google, Yahoo & Bing - Search Week in Review for Oct. 9, 2010

    A deep dive into how businesses should use Webmaster tools search rankings, brand vs.non-brand traffic, and long tail keyword performance to gain actionable strategic insights that drive SEO beyond just understanding performance.