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  1. Last-Minute SEO - Here Come the Holidays!

    Long Tail generally refers to those with four or more keywords in the search term. Long Tail and Low-Hanging Fruit. Long tail can be a huge winner because people use so many different types of phrases to find the items they are looking for and...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    However, those that are eligible enjoy a high ROAS, especially on short and mid-tail keywords. But with intense competition and multiple sellers, it takes some creativity to stand out and grow sales. Additionally, high conversion rates on Amazon...

  3. So... You Think SEO Has Changed?

    Only the data sources have slightly changed and people are more aware of the importance of long-tail keywords. Every year I hear a new chorus of folks claiming that SEO is dead or that SEO has changed so fundamentally that it's completely different...