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  1. The Evolution of SERPs and User Behaviors

    Long, descriptive title tags and meta descriptions were advantageous because people wanted to know as much as possible about what they’d find before they committed to clicking. If you only have 1.17 seconds to convince a user to click your listing...

  2. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    Just right click on the icon in Firefox, and click "View Meta Tags". This is typically a shocking experience for business owners, and will show you the pages indexed on the site that contain the target keywords in the title tag (i.e.site:example...