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  1. The Evolution of SERPs and User Behaviors

    Long, descriptive title tags and meta descriptions were advantageous because people wanted to know as much as possible about what they’d find before they committed to clicking. If you only have 1.17 seconds to convince a user to click your listing...

  2. Bodiless Matt Cutts Explains Why Body Content Matters to Google

    Head might have meta description, meta tags, all that sort of stuff. A lot of people get caught up in description, meta keywords, thinking about all those kinds of things, but don't just think about the head, think about the body because the body...

  3. SEO Basics: 8 Essentials When Optimizing Your Site

    Your content on your site should have title tags and meta descriptions. Meta keywords are pretty much ignored by search engines nowadays, but if you still use them, make sure it talks specifically to that page and that it is also formatted correctly.

  4. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    Then you can gather data en masse, like header response codes, title tags, metadata, file size, canonical data, meta robots directives, etc. That will show you the top pages from your website ranking in Google (receiving impressions and clicks via...