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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    For continued usability optimization, add on any alt tags that may be missing.minutes Check for duplicate meta tags, duplicate content on pages, incorrect canonical tags, or possible accidental duplicate content as a result of URL issues.minutes

  2. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Maintain presence of all relevant Meta tags The chart below shows the correlation between keywords in titles, tags, and descriptions and rankings. The study, which is focused solely on Google results, found high-quality, relevant content ranks...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    Go beyond the @ mentions and page tags when responding to customer service queries. The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and most businesses are not ready.

  4. Remarketing Across Ad Exchanges With DoubleClick Search

    The best thing about it is that advertisers have full control – and they're not waiting on a Web team to add tags and QA setup. Every PPC professional knows that remarketing is a no-brainer. It's a simple fact: people who've already clicked on your...

  5. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    In order to ensure that the proper content is displayed you will need to add the proper tags into the code for each page. Often, marketers may put the proper tags (like the ones above) on certain pages, and forget to include them on other pages.