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  1. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    And while this strategy may be perfectly in line with the brand’s tagline “The secret to movie night,” it is unexpected that a snack brand would be sponsoring many of the same keywords as Netflix. One thing I’ve found to be true in my years of...

  2. Social TV Grows Up: Communities and Advertisers Flock

    They even have the “lovingly hand-crafted in Mountain View, California” tagline going for them. They’re breaking Twitter records during awards shows and hammering hashtags during shows like “Glee”, “Gossip Girl”, and “The Big Bang Theory”.

  3. Zynga To Boost Asian Presence With $147M Investment From Softbank

    Yes, mocking a famous tagline from a cosmetics company there. Social gaming platform Zynga is reported to have raised $147 million (13.5 billion yen) from Japanese telecommunication and media group Softbank to fund its expansion in Asia, the region...