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  1. Social TV Grows Up: Communities and Advertisers Flock

    They even have the “lovingly hand-crafted in Mountain View, California” tagline going for them. They’re breaking Twitter records during awards shows and hammering hashtags during shows like “Glee”, “Gossip Girl”, and “The Big Bang Theory”.

  2. Zynga To Boost Asian Presence With $147M Investment From Softbank

    Yes, mocking a famous tagline from a cosmetics company there. Social gaming platform Zynga is reported to have raised $147 million (13.5 billion yen) from Japanese telecommunication and media group Softbank to fund its expansion in Asia, the region...

  3. Promoting Your Blog

    Add a URL tagline to all outgoing avenues, such as e-mails, newsletters, packing slips, invoices, profiles in forums, business cards, social media profiles, and the list goes on. You've followed everyone's advice and started a blog.

  4. Integration in a Decentralized World

    Is the new national TV campaign tagline or theme reflected in your direct mail, print and Internet yellow pages, or your newspaper efforts? Today's economic realities are forcing a new look at marketing integration.

  5. Local Search 101, Part 1

    Place this information at the bottom of your pages or get creative and maybe develop a tagline that includes each location. Are you looking to venture beyond the printed yellow pages? You should be. According to a SBI+M article, 54 percent of...