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  1. The Evolution of SERPs and User Behaviors

    Optimize meta for more than just keywords. Action words at the beginning of your title tag Long, descriptive title tags and meta descriptions were advantageous because people wanted to know as much as possible about what they’d find before they...

  2. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    In fact, he said, you might not even see a keyword in a Title tag today, yet the page is still being served for a query. If you want others to know how much traffic you send, implement meta referrer Then, it was more about context, less about...

  3. Matt Cutts: EXIF Image Metadata is 'Potentially' a Google Search Ranking Factor

    It is pretty similar to how Google now pretty much ignores anything that's in the keyword meta-tag on webpages, because of its high susceptibility to be spammed. The short answer is we did a blog post in April 2012 where we talked about it and we...

  4. SEO Game Change: Are You Setting the Right Expectations?

    You may find a few places on your site where you went a little crazy stuffing a meta tag or creating pages for each keyword you want to rank for when the only conceptual difference is the presence of the word “cheap” vs the word “discount”.