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  1. What is SEM? Depends on Who You Ask

    But today I look at it as a blended force of paid and organic working together and tag teaming the branding, marketing and influencing online public relations," said Lisa Buyer, author of "Social PR Secrets", industry speaker, coach, and trainer.

  2. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    We have seen sites that will launch a new development website that was previously noindexed, and forget to take off the noindex tag," Cutts said. Between major algorithms like Panda and Penguin, and just plain old everyday Google algorithmic...

  3. AdMob Now Has Google Analytics Integration, Tag Management for Content Experiments

    Secondly, they have added new tag management integration with content experiments. AdMob has added tag management for content experiments, which gives more tools for in-app purchase options. A few months ago we announced Google Tag Manager for apps...

  4. So... You Think SEO Has Changed?

    For example, PageRank sculpting no longer works because the PageRank that would otherwise flow through a link that has a nofollow tag on it isn't redistributed, but rather "evaporates. Every year I hear a new chorus of folks claiming that SEO is...

  5. Facebook News Feed Now Shows Content From Pages That Tag Pages You Follow

    For example, if you like the Vancouver Canucks on Facebook, and a spammer has an affiliate hockey ticket site or hockey jersey site, they could tag the Vancouver Canucks Facebook Page in their posts in the hopes that people who have liked the...

  6. Matt Cutts: EXIF Image Metadata is 'Potentially' a Google Search Ranking Factor

    It is pretty similar to how Google now pretty much ignores anything that's in the keyword meta-tag on webpages, because of its high susceptibility to be spammed. EXIF data is the metadata that is included in most images that are taken with the camera.