Other than cross-linking with the app store and using specific metadata attributes, optimizing the content on the page that the app lives on is no different from optimizing content on any other page on your website.
The social networks all use metadata to pull in a preview of your content. When the description tag is missing, incorrect information can appear. Sites can't pull what's not there, so you must have a meta tag.
For the simple answer, you can link the last link in every breadcrumb link then you can use Google’s Rich Snippet Microformats and MetaData to help Google get it right. All of these SUX changes lead us towards the largest one of all, the Google...
Video SEO: Video Metadata Optimization Although the title tag appears in the head block of the page, it isn't actually a meta tag. The robots meta tag lets you specify that a particular page should not be indexed by a search engine or if you do or...
The domain is a typical WordPress blog with beginner basic optimizations and full metadata descriptions and tags. UCLA Spring Break 2012 outpaced any other university search term by three spots without receiving the advantage of a mention in the...
Kentucky Mom Cooks Up Metadata Recipe For Increasing YouTube Partner Revenue A YouTube tag search for JFK50 brings up a series of videos of Harvard's Kennedy School alumni reflecting on the meaning of the speech.
More power to metadata - Google Enterprise Blog Google Places: Problems in Tag land- Hell hath no fury like an SMB scorned! Search Engine Optimization Search is Search, Social is Social: Treat Them Separate by Frank Watson
I've tried talking to my mom about metadata and her eyes glaze over and she gets distinctly frosty at too much talk of search engines and content discovery strategies. For the seasoned search marketer (sorry, couldn't resist that pun), it's a good...
For those prepared to go deep into the rabbit hole, experiment with the metadata inside the images themselves to better associate them with branded and non-brand keywords. Include alt tags, and when they link on to another page, include a link...
Dubbed Common Tag, the format is an open tag with metadata and unique URLs. Mustang could be a tag for a car or a horse. The idea is that over time, more and more websites and internet companies embrace Common Tag.
Meta tags, links, metadata, content, relevancy, competition, and page title all affect page ranking. The HTML title tag, an element that tells searchers what your page is about, is often overlooked. Crafting the perfect title tag is a lot of art...
The video search engines can't easily see the video content (note the exceptions covered below), so you need to use manual tagging in the video file metadata itself. Having people tag the video, share it, rate it, and comment on it is valuable.
We always use special characters in our client sites' metadata," adds Bernier. Don't use them in places like the Title tag or main body of content. A special report from the Search Engine Strategies Latino conference, June 18-19, 2007, in Miami...
Capitalize on metadata content: Titles and descriptions for video are heavily weighted by the engines. Always add a keyword-rich video title tag and description Moderated by Chris Sherman, the presenters included Jon Leicht of Intuit, Eric Papczun...
Many rely on the same basic functions of metadata, tagging, link popularity, user rating systems and commentary. Dabble.com - Dabble pulls together video clips from many of the top video sources out there, and allows users to search, view, tag...
Google engineers analyzed a sample of slightly over a billion document and extracted info about popular class names, elements, attributes, and related metadata. In fact the order maps relatively closely to the frequency of similar metadata in other...
It allows you to search of images taken from digital cameras and exploit the metadata they often provide. Getting people to tag is a challenge in the first place, getting them to do more and add info to a specific field is another.
Meta tag standards for web pages were introduced way back in 1996, and other metadata standards for information retrieval date back to the 1970s. Considered alone, metadata can be a terrific thing, especially if it's created by a trained...
Taking the metadata from another site with trademarked terms is not only a problem from a legal perspective, but also from a search engine marketer's perspective. Using someone else's trademark in the metadata, even if it didn't affect the ranking...
Using someone else's trademark in the metadata, even if it didn't affect the ranking in the search engines, could still be considered infringement," added Matt Naeger, Vice President and General Counsel at IMPAQT.
