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  1. Matt Cutts: EXIF Image Metadata is 'Potentially' a Google Search Ranking Factor

    It is pretty similar to how Google now pretty much ignores anything that's in the keyword meta-tag on webpages, because of its high susceptibility to be spammed. The short answer is we did a blog post in April 2012 where we talked about it and we...

  2. SEO Game Change: Are You Setting the Right Expectations?

    You may find a few places on your site where you went a little crazy stuffing a meta tag or creating pages for each keyword you want to rank for when the only conceptual difference is the presence of the word “cheap” vs the word “discount”.

  3. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    This is typically a shocking experience for business owners, and will show you the pages indexed on the site that contain the target keywords in the title tag (i.e.site:example.com intitle:keywords). They also often come with a price tag that many...