Core optimization, like a descriptive title tag, included meta description, crawlable content and a crawlable site architecture are the first steps to creating AFC. A couple of years ago, Scott Stratten of "Unmarketing" book fame (a great read) was...
Ideally, that tag should be populated with a unique description for that piece of content. When the description tag is missing, incorrect information can appear. To seamlessly share your content via any channel, it should have the meta description...
Pay attention to the title tag and meta description of your page. Listing the full name of the hotel as the first part of the title tag and meta snippet creates a bold repetition of the original query, adding in some dynamic insertion into the...
Enter an encouraging meta description. If you do, you end up with a bunch of low quality pages in the index.Finally, I like to write my own meta descriptions, so I uncheck that last box, however, if you are passing this blog off to your client, or...
Optimizing your title tag and the description meta tag can be extremely useful however in providing additional information to the search engines on how a particular page should be indexed. When Google recently announced it was (sort of) bringing...
Long, emotional (H2 or meta description) Short, for SEO purposes (title tag/URL) Some of us are self-taught, some of us emulate or improvise or were mentored. As marketers, we draw on both our experience and learning to do the best work possible.
Make sure that each piece of content has an optimized title tag, keyword-focused copy, strong meta description, and optimized inbound links from related content. Charles Dickens, A Tale of Two Cities The search industry is booming.
Description Title Tag REMEMBER: A title tag is THE MOST IMPORTANT SINGLE TAG in your page. Many times you will see the main keyword repeated multiple times across the title tag. The title tag should contain important keywords to help the search...
Review Your Site Organic CTR by Page; Revise the Worst Page’s Title Element and Meta Description Additionally, run a site scan with a tool such as Screaming Frog to assess if there are any pages on your site you are excluding via a meta robots tag.
The new window will bring up all meta tag information for the page, including the meta description, open graph data, etc. I just found a page missing a title tag, with an overly long meta description, throwing the wrong header response code, with...
Make sure your CMS software does not use a common titles or description across the site pages or site sections. Use scripting to keep pages hidden from Google (i.e.no-index our your pages that have one piece or content on it that is the same as the...
Meta description tag Meta keyword tag Make sure that your CMS is able to add this tag and customize it on a per page level. Support for the rel=canonical Tag The rel=canonical tag is a great way to prevent many duplicate content issues.
The meta description tag should be written like how you would for PPC ad copy. Just as good ad copy on PPC campaigns will increase your CTRs, a good meta description will increase your click-through rate (CTR) on organic search.
Meta description: detail on all the meta descriptions on the site Directives: information on your site’s meta tag directives, such as robots and refresh The “Titles” report allows you to find duplicate tags, pages where the title and H1 tag are the...
Meta Tag Verification Simply click on the error to get a full description of the problem along with a list of the top 50 pages that were non-compliant. If you’re not using canonical tags, simply enter the key element of the parameter to be ignored...
Title Tag, Meta Description Duplication Personally I love a good tag/word cloud, as do they. While keyword stuffing your title and descriptions is never a good idea, it is generally best practice to distinguish these meta-data values.
This is what the description tag looks like: meta name="description" content="Awesome Description Here"> The Description Meta Tag The “description” meta tag helps websites in three important ways: Here's a code example of meta tags: head> title>Not...
Title tag and meta description values generally pull fine for social sharing if you have valid HTML. Don't repeat the title, as meta description only appears with the title tag, and don't use an automated extract of the page's first few sentences.
The same title tag and meta description on the homepage and blog. Why has SpreadingSantorum.com done a slippety slide down Google’s search results? Better yet, why was the even filthier Urban Dictionary listing No.until sometime overnight, when it...
The broadest item type is Thing, which has four properties: name, description, url, and image. See the Full Type Hierarchy The scope and type are in the first tag and in this case video looks like this: div itemscope itemtype="http://schema.org...
