You may find a few places on your site where you went a little crazy stuffing a meta tag or creating pages for each keyword you want to rank for when the only conceptual difference is the presence of the word “cheap” vs the word “discount”.
Sites can't pull what's not there, so you must have a meta tag. Ideally, that tag should be populated with a unique description for that piece of content. When the description tag is missing, incorrect information can appear.
My last article provided the top five arguments for implementing a tag management solution. Why pay for a tag management solution when [insert company name] does it for free? Many companies offer tag management for free, including Google and most...
A retailer that populates a page with a bunch of large dresses with a $500 price tag will probably aggravate and lose a customer on the spot. Compounding the problem is that consumer demand, market conditions, and inventory management are in...
As I wrote in my web analytics 2012 year in review, tag management is primed for a blowout year in 2013. Tag management systems have matured and now offer a wealth of new tracking capabilities beyond basic functionality of simply centralizing your...
For this reason, tag management platforms that make it possible to store all of a site's pixels in one easily modified system have become increasingly popular. Even Google has now entered the tag management game with the announcement of the Google...
Review your keyword density (yes, this still matters greatly), title tag, URL, image alt attributes, and meta tags. The lack of small business on-site SEO is more about discipline, time management, repetition, and know-how.
Rel=Author Tag Many large companies also have a digital asset management (DAM) group where most video content is also stored. As we go through our lists, it's important to remember that there are short-term SEO tasks that we undertake on an almost...
Unlike the baby steps mentioned above, the one glaring exception of a technology that is primed for a blowout year in 2013 is Tag Management. This year, many analytics vendors started offering their tag management solutions for free in an attempt...
Google Tag Manager Bid Management Tools - Marin, SearchRev, Kenshoo, DoubleClick for Search, etc. With bid management tools, you can manage an unlimited number of search campaigns and keywords across all major search engines with rules put in place...
Whether it’s the IT guy who says “I can handle the SEO”, or the web design firm who claims to “build in” SEO with their websites or the marketing person who says “I can write a title tag”, the vast majority of “SEO advice” that people are getting...
Make sure that your CMS is able to add this tag and customize it on a per page level. Support for the rel=canonical Tag The rel=canonical tag is a great way to prevent many duplicate content issues. If you don't know what this tag does, please...
Many content management systems, including WordPress, make it easy to jump into your header file and quickly copy and paste your code right after the opening tag. To insert the code yourself, all you need to do is add the auto-generated snippet...
The incredible growth and buzz around authorship and using this tag, as means to determine true page value is definitely taking shape. Hopefully, they can build it to really understand real people, real followers, and make the rel=author tag truly...
Would you tag the blog reader at all? Once they do so, you can tag them and follow them around the internet with your messages. The most important thing to keep in mind when deciding to use site retargeting, is to identify certain actions as “tag...
You should make sure you follow through to the purchase/sale/quote process as tag often fire after completion of a specific event. Many paid search management tools carry information within URL parameters just as a tool like Google Analytics does.
On-page SEO guidelines: This is a must-have document and should include all on-page best practices like title, meta, URL naming convention, ALT tag, H level tags, internal linking, and copywriting best practices, among others.
Note: To generate a code on the ScanLife or Microsoft Tag sites, you'll first need to create an account. QR has become a common term used to reference a 2D barcode (2D code, mobile tag, mobile barcode, etc.even when codes are technically a...
SEO Change 1: Title re in-house, then not many meetings and approvals are needed to change the title tag and meta description on your site. A good title tag is no more than 45-49 characters and around 150-200 characters for the meta description.
Or perhaps a content tag could be established where the sacrosanct text - text that wouldn't be changed and can be associated to the page. When the canonical tag was first launched, Joost de Valk had some lead time to develop plugins for the...
