Core optimization, like a descriptive title tag, included meta description, crawlable content and a crawlable site architecture are the first steps to creating AFC. Awesome Frickin' Content: The Bottom Line
When canonical tags on the site are not part of the internal link profile, which means there’s a link that exists in a canonical tag that is not used in any of the internal links on the site. The desktop version of your content needs a rel...
Bing Introduces Bing Basic, New SEO Tag Bing has introduced Bing Basic and the SEO tag. As for the SEO tag, Bing's post explains that you can now take control of your search rankings. Upon launch we’ll only recognize one “must_be_before” tag, but...
You can check out a previous post of mine that explains how one line of code could destroy your SEO, and one of the cases I covered explained how a broken canonical URL tag yielded catastrophic results for an ecommerce provider.
This is more for engines than users, and mixing up the keywords, modifiers, stems in your page’s heading and title tag helps your assets rank for a broader basket of keywords, allowing your content to work even harder for you.
Tag paginated content with “rel=prev” and “rel=next” to indicate documents in a sequence. But high ratios of paginated archives, comments and tag pages can also dilute your site’s crawl budget, cause indexation cap issues and negatively tip the...
A title tag which includes the category name (or related primary keyword “vampire books”), listed first as an exact match before the brand, as Google reads title tags from left to right, placing more importance on the first term.
The best (and easiest way) to do this is to simply add target="_blank" into the link’s tag. In these instances high bounce rates are a conversion killer, and anything you can do to increase the time on site and number of pageviews will most...
One simply put a frequently searched keyword phrase on a page and in a title tag, linked to it, and watched the search referral flow until the end of time. When wholly integrated into public relations processes a well optimized press release can...
They also often come with a price tag that many small to medium sized businesses can’t afford. This is typically a shocking experience for business owners, and will show you the pages indexed on the site that contain the target keywords in the...
Short, for SEO purposes (title tag/URL) If the article isn’t doing as hot as you thought it would, switch it up – as important as nailing the perfect subject line is for e-mail marketing, so too is the title crucial for enticing readers to read...
If this is one of your products, at a minimum, you need a page dedicated to left-handed golf clubs where the search phrase "left handed golf clubs" is featured in the title of the web page (this is the title tag in the head section of your web...
The Last Friday," a nationwide event, will be held in select T.G.I.restaurants on the infamous date and is being promoted with the tag line "party like there's no tomorrow. As you may have heard, 2012 has the distinction of shouldering the demise...
Bing should take the opportunity to highlight its Tag feature, the increased transparency in its Webmaster Guidelines, link disavow and SEO analyzer, as well a great public advocate and communicator, Duane Forrester.
Compared with the use of other methods of limiting the search engine crawl like robots.txt, parameter handling seems like a great option because directives like rel=canonical, rel=prev/next, rel=alternate, and the noindex tag will still be applied!
Your hashtagged tweet appears in front of all conference participants using the tag. This tactic requires balance, though; there is a fine line between promoting relevant content and hashtag spamming.
To insert the code yourself, all you need to do is add the auto-generated snippet created for you at this step to the top of the < head> tag on the original page. Many content management systems, including WordPress, make it easy to jump into your...
If you’re not using canonical tags, simply enter the key element of the parameter to be ignored and click submit (then get a canonical tag project on your product roadmap so you can ignore this in the future).
The first thing to do is audit the cookies, tags and tracking technologies used on site - including those set through tag containers. Then on the Thursday before the deadline the ICO announced that explicit consent wasn't necessarily required – so...
It has the ability to search and scan barcodes, Microsoft Tag, or QR codes. News for Game of Thrones is next in line and Amazon follows up with a link to buy the music. Since I have a known allergy to all Apple devices, my colleague Aaron Farr from...
