If you optimize your title tag and nothing else, that's 90 percent of the battle. Content is on the minds of marketers everywhere, but how do you tackle it? What are some ways to show ROI and what sort of skills do you need on your team to make...
Acquisition channels were obtained via the “utm_medium” tag in Google Analytics. Not all customers are created equal. This is the picture painted by customer acquisition platform Custora in its latest study on ecommerce and the lifetime value of a...
For more information on Google's remarketing products, including the remarketing tag and remarketing with Google analytics, you can register for Google's Learn with Google Webinar: Reaching the Right Audience with Remarketing, taking place...
You may find a few places on your site where you went a little crazy stuffing a meta tag or creating pages for each keyword you want to rank for when the only conceptual difference is the presence of the word “cheap” vs the word “discount”.
At the $1.3 billion price tag being widely reported, the deal is not far off what Google splashed out for YouTube in 2006. Google has reached an agreement to buy navigation app maker Waze in a deal believed to be valued upwards of $1 billion...
Taking location segments one step further, Google Analytics has the functionality to tag users from specific locations. Whatever the size of your business, you can gain valuable insights from the Google Analytics location report.
Can the content be made more relevant to the queries driving the most impressions for that page, or can you add a stronger call to action in the title tag or meta description? Other options include entering a Google-provided meta tag to your...
At present, a limited number of partner brands have been included in the beta, allowing them to tag their email content with elements that will be flagged by Now and allow for translation to cards. Crafty Google, in realization of this, has been...
All that disavowing does is tell Google to add an invisible nofollow tag to the link. If so, you're probably wondering why a site like yours would get such a request. Let's look at why webmasters and business owners send link removal emails, and...
First, Google has updated their Data Highlighter to now cover eight types of structured data, which allows webmasters to easily tag key fields on their sites for the applicable structured data. It gives you the option to tag a single page or...
But where many authors drop the ball is by not varying the title of the blog post and the title tag element. As such, the CMS or publishing platform duplicates the post title and the title tag with copy and paste.
By writing out key terms as exact match “emerald dresses” vs.casual emerald cotton dresses” in the title tag, the page will more likely match the broader term. Bluefly, a designer discount site, highlights the potential savings of shopping the site...
If you have pins that have been previously pinned to Pinterest, those images can be converted to rich pins retroactively once you have included the meta tag information on the originating pages. Pinterest has received its first significant update...
If you used such a file on your home page, you can designate it directly from the same IMG tag you use on your site. The tag markup looks like this: code>
Lastly, for those sellers with a mix of non-family safe items on a family safe site, you can now tag those items individually as non-family safe. Google Shopping is updating their feed specifications as part of the rollout of the new Google...
Back in the day (which might just be last year), keyword tag stuffing was simple. You know, the "Good Ol' Days" when you could manipulate Google's algorithm (and others) like a ball of clay and out came whatever you made of it.
Core optimization, like a descriptive title tag, included meta description, crawlable content and a crawlable site architecture are the first steps to creating AFC. A couple of years ago, Scott Stratten of "Unmarketing" book fame (a great read) was...
Blog Tag/Category Pages: These pages are a regurgitation of blog teaser content snippets and don't need to be featured in search results. This is non-essential content that will likely carry a duplicated title element and should at the least...
Google Tag Manager grows nearly 300% since January, boosts enterprise performance – Google Analytics BlogWith nearly 300 percent growth in traffic and 120 percent growth in enterprise customers, Google adds a Success Stories page.
Similar to Google Authorship, linking your Google+ page using the rel=publisher tag on your site not only helps you build relationships with friends and followers, but also gives Google information they can use to determine the relevancy of your...
