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  1. Are Scholarship Links Considered Unnatural by Google?

    He said that if the scholarship was solely set up so that the site could get links, then it’s not a bad idea to ask for a nofollow tag on those links. We all know that when it comes to improving a site’s Google rankings, getting links is important.

  2. Writing Your Way to the Top of Search and Social Results

    In today’s race for attracting quality eyeballs, the most influential factor can be in the writing quality of a brand’s content, down to every last title tag, meta description, and tweet. Search and social media writing - we’ve come a long way in...

  3. Esma gets tough on trade identifiers in new Emir fix

    The tag should allow Europe's two-sided trade reports to be matched up but has so far proved ineffective. Previously suggested process for UTIs now "should" be followed The European Securities and Markets Authority (Esma) is making a fresh attempt...

  4. Search Engine Marketing Checklist for Hotel Marketers

    Also identify the top 100 pages in terms of highest organic search impressions from Google Webmaster Tools reports Review and improve the page title tag, H1 tag, and the META description content of the top 100 pages in terms of highest Google and...

  5. Dealing With Onsite Duplicate Content Issues

    The canonical tag is found in the header of a Web page.Use Meta Tags: Use meta tags to tell search engines which pages you do not want to index. Use a "rel=canonical" Tag: Using a "rel=canonical" tag tells search engines which version of the page...

  6. The Evolution of SERPs and User Behaviors

    Action words at the beginning of your title tag Our job is at the mercy of search engines and as they improve, we have to improve with them. And they improve a lot. Since 2011, Google has updated its algorithm 83 times, and that’s only factoring in...

  7. SEO Is No One-Trick Pony

    And, in some cases, that "one thing" was the fact that their title tags were absolutely horrible (yes, there are still some with the title tag of "home" on their home/index page of their sites). This past week, I was joined by Josh McCoy of Vizion...

  8. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Just think of the last time you said, "Well it’s just a canonical tag, and can’t we just squeeze it into the next release…" What was the response? The mobile mind shift has created a paradigm in which the understanding is that each individual...