Core optimization, like a descriptive title tag, included meta description, crawlable content and a crawlable site architecture are the first steps to creating AFC. A couple of years ago, Scott Stratten of "Unmarketing" book fame (a great read) was...
Blog Tag/Category Pages: These pages are a regurgitation of blog teaser content snippets and don't need to be featured in search results. This is non-essential content that will likely carry a duplicated title element and should at the least...
Google Tag Manager grows nearly 300% since January, boosts enterprise performance – Google Analytics BlogWith nearly 300 percent growth in traffic and 120 percent growth in enterprise customers, Google adds a Success Stories page.
Similar to Google Authorship, linking your Google+ page using the rel=publisher tag on your site not only helps you build relationships with friends and followers, but also gives Google information they can use to determine the relevancy of your...
After fetching each post's title tag, (necessary because some older articles had numeric, rather than keyword based URLs) I was able to use textalyser and Wordle to visualize the relative frequency at which major terms occurred from 2010 to 2013:
Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads – Advertising AgeSeeking $4 million in new video ad business per day, advertisers will have to pay Facebook $1 million for a 15-second slot when they debut in June or July.
The title of the app determines the URL and title tag of the web page the app is hosted on. The world of mobile apps is foreign territory to most online marketers. Developing apps require different skills than traditional website development.
The nearly-$1,500 price tag is a sign that they're not giving them away for free. For all the hype about Google Glass, not much has been said about how it's going to change Internet marketing. Could it be that for all our gadget drool, we're...
Ideally, that tag should be populated with a unique description for that piece of content. When the description tag is missing, incorrect information can appear. Sites can't pull what's not there, so you must have a meta tag.
My last article provided the top five arguments for implementing a tag management solution. Why pay for a tag management solution when [insert company name] does it for free? Many companies offer tag management for free, including Google and most...
With the information from a company’s Google+ business page taking up 50 percent of the right side of the SERP (search engine results page), it’s easy to see how the rel=publisher tag enhances a brand in Google’s search results.
A retailer that populates a page with a bunch of large dresses with a $500 price tag will probably aggravate and lose a customer on the spot. Consumers are spending less time on traditional search engines and more time on shopping engines like Amazon.
When canonical tags on the site are not part of the internal link profile, which means there’s a link that exists in a canonical tag that is not used in any of the internal links on the site. The desktop version of your content needs a rel...
It's easy to do, as we have mentioned before – just follow the instructions for adding the rel=author tag. The need to design and deploy a next-generation site architecture that maximizes your chances of findability, no matter where and how...
Bing Introduces Bing Basic, New SEO Tag Bing has introduced Bing Basic and the SEO tag. As for the SEO tag, Bing's post explains that you can now take control of your search rankings. Upon launch we’ll only recognize one “must_be_before” tag, but...
And it is pretty easy to set up – just create your tag, copy and paste it onto the appropriate confirmation page on your website: If you’re like me, you’re likely still struggling to make your Facebook Ads campaigns meet performance goals.
Here's a blogger who was apparently paying attention, because as of March 18, she incorporated the #ad tag into her tweets. In December 2009, they had already made it known that even bloggers were expected to disclose any remuneration (such as free...
It’s a relatively simply tag that can consolidate link equity from across multiple URLs containing the same content. When the canonical URL tag is implemented incorrectly, the simple and helpful tag can turn evil in a split second.
As I wrote in my web analytics 2012 year in review, tag management is primed for a blowout year in 2013. Tag management systems have matured and now offer a wealth of new tracking capabilities beyond basic functionality of simply centralizing your...
Google Tag Manager Official Implementation Video and Description Google Tag Manager Enter Google Tag Manager! SEW's own Thom Craver describes the Google Tag Manager in more detail Even for people who pay attention to their site's statistics, it's...
