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  1. Last-Minute SEO - Here Come the Holidays!

    Buyer Beware: Make sure you research the network or individual you will be working with and that the traffic is legit and their tactics cannot harm your site. Website visibility used to be called just SEM (search engine marketing) and SEO (search...

  2. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    By looking at their tactics, they found that the last-click attribute unfairly assigns the credit to direct or pull channels (example, SEM), where the first-click attribute unfairly assigns credit to awareness or the push channels (for example...

  3. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Display ads are seeing something of a resurgence: specifically remarketing, retargeting, and behavioral targeting ranked among retailers' leading customer acquisition tactics, and display ads now collectively rank as the second highest area of...

  4. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    LC: As with all of our SES events the emphasis is on tools, tips, and tactics. These roadshow-style conferences with a hyper-local focus are heading to U.S.cities where we know there are very active SEM communities, who are always trying to keep up...

  5. What is SEM? Depends on Who You Ask

    This made perfect sense, as marketing naturally incorporates a wide array of tactics, including advertising. In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall.

  6. 5 Tactics to Bridge the Online and Offline Sales Funnel

    Even if none of these tactics fit well for your business, that's OK – but hopefully this article got you thinking about your conversion funnel and how you might be able to improve your sales process. SEM managers face a daunting challenge: marrying...

  7. Guidelines for Running a Successful Competitor Brand Name Campaign

    Tactics to Keep in Mind When Implementing While some SEM account managers may frown on this, this tactic can work very well if implemented correctly. Expect Competitors to Follow Suit: Don’t think other SEM managers won't notice you bidding on...

  8. Obama vs. Romney: Search for Next President Reveals Astonishing Facts

    Search Marketing Tactics of Aspiring Presidents Search engine marketing (SEM) expenses are largely dependent upon what the site owner desires. The graph below displays what we've unearthed in terms of SEM and how aggressively the candidates promote...