And although many of us have done a fair job of positioning ourselves as marketing integrators, our “integration” has often been a labor-intensive cobbling together of tactics under disparate processes, tools and strategies.
And by implementing the following 27 tactics (which range from keyword targeting to link analysis to content usability tips), you will dramatically improve the value of your content for readers, users, customers and engines as well and absolutely...
The challenge is in correctly selecting the right data to analyze, and then correctly selecting the strategies and tactics that will help you the most. The techniques and tactics I've used since 1994 are absolutely as effective today as they were...
In many ways the re-birth and refocus of content marketing signifies the end of short term SEO tactics, market maturity, and a change in direction. Short-term tactics are being replaced by long-term strategy with content driving the integrated...
As the media landscape grows, converges and Google forces SEO professionals and online marketers alike to re-think there approach - tactics such as algorithm chasing, tricking, and manipulating are becoming outdated.
In fact, you won’t find 10 people in one room who can even agree with what white hat tactics are and are not, so how would you ever agree on the finer points of a secret sauce? There had always been sort of an implied safety in the idea that if...
The color is determined by how pure your tactics are or how closely you stick to a search engine’s terms of service or conditions. Black hat SEO is not negative SEO or competitive leveling (a term I much prefer); it is the tactics you use that are...
Certain tactics are overused then abused then penalized, with link builders running around trying to undo damage from techniques that worked well but maybe weren't 100 percent safe ideas. What follows is a list and discussion of 131 (legitimate...
The majority were for obvious black-hat tactics. Well according to Matt Cutts, head of Google’s web spam team, you must first use as many keywords as possible; the optimal keyword density is actually 77 percent.
The site owner hadn’t appreciated how profoundly these spam tactics went against Google’s mission, which is purportedly to provide the most relevant results to users. Jonathan Allen wrote an excellent post covering what happened to one small...
A post earlier this week, “SEO, Why You Are Doing it Wrong,” attempted to educate SMB owners about search engine optimization and Google rankings by examining one business who engaged in spammy tactics and was impacted by Penguin.
The reality as to whether it has its tactics right is highly debatable. From strategy to tactics to implementation – the platforms and tools are changing and so must we. New Google Search Algorithm Update Targets Web Spam
It's a testament to how poor Google's spam detection algorithms actually are that prior tactics were even rewarded. A deeper investigation into Harbour’s website shows that really he has been running a risk that his site would be deemed spam by the...
If you're using on-site spam tactics, I am sure you know it. Between that and the fact that SEOs write about their tactics far and wide, it's not exactly hard for search engineers to see what we're up to.
You need to make sure the company you are using discloses what they do and that they don’t engage in tactics that Google may not like. If the company refuses to release this info, that means they are either hiding something that they don’t want you...
As an in-house SEO, thinking of how to create value for your site visitors and employing ethical white hat SEO tactics should be on top of your agenda. New Google Search Algorithm Update Targets Web Spam
So, fix all these link issues, eliminate any instances of keyword stuffing, spun content, cloaking, and other spammy tactics and you're guaranteed a Penguin recovery, right? The main purpose of the Penguin update is to put a deep freeze on web spam...
This can make you angry, especially if you are sure a competitor has been cheating with their link building tactics, and even more so if their content is terrible. You Got Caught Using Spammy Linking Tactics
This week, we finally learned about the new Google webspam algorithm, an all-out offensive aimed at detecting spammy tactics such as keyword stuffing, link spam, and spun content. For small businesses, recent developments in the search engine...
Cutts said this “improvement” better identifies websites using “aggressive web spam tactics” (that have been against Google’s quality guidelines for years) for the purposes of gaming their way to top spots in Google’s rankings.
