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  1. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    Incorporate Trackback/Pingback tactics. We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and know this to be true), but when the common person is searching for "search engine optimization companies...

  2. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Now Facebook seems to be directly targeting marketers that are overusing particular marketing strategies, similar to how we've seen Google make changes to their algorithm target and penalize SEO tactics that moved from an acceptable tactic to a...

  3. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    And the analogy extends readily to SEO tactics. Small businesses don't understand the importance of conversion, and believe the tactics are limited to onsite development changes. As usual, such news was met with much debate, fear, and uncertainty.

  4. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Learn Valuable Content Marketing Tactics at ClickZ Live New York 2014: For SEO, Lisa can use the British Outfitters website as the campaign hub, with numerous spokes of consumer engagement meant to generate more traffic to the site Contest details...

  5. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    I see the world of SEO continuing to be focused and even reliant on links in a lot of ways, but not reliant on the tactics we've used to acquire them in the past. I recently sat down with Fishkin to get his thoughts on SEO, content marketing, link...

  6. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    We will, instead, rely on Search Traffic to Pages versus detailed Keyword data to guide our organic search tactics. Others sat back to absorb the news and some, content-based marketers, embraced the news as part of the natural evolution of SEO.

  7. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    As Panda changes, so do the tactics we employ to beat it, and we need to start thinking about content differently when it comes to commercial landing pages. The good news is that partially recovering from Panda should become more straightforward...

  8. 21 Ways to Scale Content Promotion for Maximum Exposure

    So achieving critical mass with content promotion means scaling your efforts, which involves leveraging the right tactics, channels, and/or topics. If you write about a topic that’s currently in the news cycle or has been covered recently in your...