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  1. Nuances of Spanish Language Search Marketing

    A Spaniard from Spain won't provide you the best cultural localization tactics for Mexico or Peru and vice versa. By refining your tactics and treating each country as its own language, culture, and search project, you'll find better success and...

  2. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    I don't mean the traditional marketing optimization tactics of A/B testing changing buttons or buyer flows but they optimize operations, marketing.finance, etc. Back in 2004, we knew that Amazon.com was already doing more than 200 marketing...

  3. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    Incorporate Trackback/Pingback tactics. We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and know this to be true), but when the common person is searching for "search engine optimization companies...

  4. What is SEM? Depends on Who You Ask

    This made perfect sense, as marketing naturally incorporates a wide array of tactics, including advertising. In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall.

  5. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Now Facebook seems to be directly targeting marketers that are overusing particular marketing strategies, similar to how we've seen Google make changes to their algorithm target and penalize SEO tactics that moved from an acceptable tactic to a...

  6. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Now, marketers must take a step back from the tactics of content marketing to refine their strategy. Step Back from Tactics to Focus on Strategy Given the digital marketing industry's focus on content marketing, it seems like a good time to check...

  7. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    And the analogy extends readily to SEO tactics. Small businesses don't understand the importance of conversion, and believe the tactics are limited to onsite development changes. Google has been making lots of noise of late, penalizing guest...

  8. So... You Think SEO Has Changed?

    Not much here has changed except the tactics of how you go about understanding which words are being used by your audience to search for your products, services, or content. But other than a few technical issues that affect some tactics, not much...