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  1. Google Releases White Paper Criticizing Countries Blocking Internet Access

    Over the last two decades, the Internet has delivered tremendous economic and trade benefits. But this engine of economic growth is increasingly coming under attack. Guess Google does not consider their tactics of entering online industries and...

  2. Combating SEO Implementation Paralysis

    In these hard economic times, marketers should be telling executives that they can bring in a major increase in traffic and potential customers. Developing a rapport with the IT department can be tough, but if their department is losing employees...

  3. Search Engine Optimization in a Down Economy

    And, in lean economic times, the average marketer may have less patience. I'm hoping that soon I'll be able to act upon all those resumes on my desk and do my part to help in the economic recovery. Plus, more people will try to find loopholes (spam...

  4. You Can't (NOT) Afford to Invest in SEM Analytics

    Last time, I wrote about refreshing your organic SEO strategy, which is particularly important in tougher economic times. And just as today's economic conditions have affected advertisers, they've led search engines to become more aggressive in...

  5. SearchDay | Local Search Tactics for Tough Economic Times

    Local Search Tactics for Tough Economic Times SEW EXPERTS: LOCAL & MOBILE SEARCH What tactics and best practices can improve our local search campaigns in these challenging times? Other times, the links already exist from marketing campaigns, but...

  6. Local Search Tactics for Tough Economic Times

    In looking back through all my Search Engine Watch articles, I realized it might be helpful to organize the topics into a checklist of tactics in order of priority to help your firm weather today's economic environment:

  7. It's “Horses for Courses” at SES London 2009

    Search Resources: Building a Better Economic Model: In today's uncertain economic times, businesses need certainty around their marketing and sales initiatives. But it also turns out that it has economic benefits.

  8. Meet the Conference Speakers at SES London 2009 - Part 2

    I interviewed Amanda at SES Chicago 2008 about how to get the most out of your marketing campaigns in today's economic times. So, who are these search engine experts and what SEM tips, tactics and strategies can you learn from them - individually...

  9. Why Retailers Should Be Day Trippers to SES Chicago

    He'll also spend some time on finding insights on the effect of an economic downturn on search. Given the economic downturn, learn how companies are using the latest tools, like Google Website Optimizer and others, to maximize online sales without...

  10. Key Themes in Online Travel

    In today's tense economic times, there's even more on the line, so knowing exactly where every dollar is going and estimating the potential return of that spend, puts enormous pressure on the SEO/SEM personnel.