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Tactics

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  1. Stop! Before You Fire Anyone, Try These Proven Tips for Handling Difficult SEO Clients

    While explaining your strategies and tactics, tie each one back to how it can help with their goals, providing specifics of why it will help with that particular goal. We’ve all been there at some point or another in our SEO careers.

  2. How Can SEOs Sell "Shiny, Sexy" Search?

    Of course, if the product development and PR possibilities don’t get clients onboard, sometimes, according to Saify, "[Search] is about scare tactics. Many brands still fail to understand the importance of search, according to an ad:tech New York...

  3. Are Scholarship Links Considered Unnatural by Google?

    Given that there are very few scalable link acquisition tactics beyond "create good stuff and attract links" left, I think that it is quite possible that Google will start taking a serious look at people who leverage scholarship programs on a...

  4. The Evolution of SERPs and User Behaviors

    What else can we learn about users behavior on a SERP that we can integrate into our daily marketing tactics? Our job is at the mercy of search engines and as they improve, we have to improve with them.

  5. SEO Is No One-Trick Pony

    I’ve certainly read my fair share of wonderful columns detailing individual tactics that are involved in the SEO process, but I don’t know that I’ve seen one which tried to hit upon the various things that go into an SEO engagement, within the...

  6. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Try these tactics: There are tons of tools out there for gathering data and guiding our strategies so we can make user-centered improvements to our marketing efforts. The real question is, what are the tools we can easily use that will have the...

  7. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Link-building tactics that are still relevant in 2014 are many and include: Since the days of Web 1.0, there have been many tactics that have enjoyed 15 seconds of fame and have then had to bow out due to the whip cracked by Google and its search...