In 2007, comScore, Starcom USA and Tacoda conducted a study on display advertising clicks. This past March, they updated the data and have recently released the new info. Clicks on display ads have seen a decline.
Valueclick Joins Gang-up on Tacoda ValueClick has added three publishers to its health and wellness online advertising network. HealthCastle.com, eMedTV, and Hearthstone Communications join a group that includes Britannica Health, HealthGrades...
AOL Sheds Tacoda, Launches Third-Party Mobile Ads, Buys SocialThing AOL has announced that ADTECH will provide ad-serving capabilites for React2Media. R2M is a full service online advertising network.
AOL Sheds Tacoda, Launches Third-Party Mobile Ads, Buys SocialThing Posted by Nathania Johnson Aug 4, 2008 AOL has been busy lately, building on their renewed focus on a business model built around online advertising with social media to boot.
First up, AOL is shedding Tacoda and folding it into Ad.com, part of Platform-A, AOL's ad division. The division recently began integrating Tacoda's behavioral targeting across its network. AOL has been busy lately, building on their renewed focus...
Prior to his Yahoo/Right Media stint, Lynn was Director of Product Management at behavioral targeting firm TACODA, which was acquired by AOL in July 2007. Jason Lynn, Director of Solutions Engineering for Yahoo/Right Media is exiting the Sunnyvale...
The future's here - now - with the launch of Platform A's integrated search marketing platform using Tacoda technology. ClickZ's reporting that the use of Tacoda technology will begin in June across the whole Platform A network.
The network includes Advertising.com, Quigo and Tacoda and served ads to 170 million U.S. We've collected all the search engine marketing news from selected posts to the Search Engine Watch blog in the past week.
The network includes Advertising.com, Quigo and Tacoda and served ads to 170 million U.S. Reaching 9 out of 10 Internet Users, AOL's Platform-A was the top ad network in March, according to comScore. Internet users in March.
In the process it has acquired ADTECH, buy.at, Lightningcast, Quigo, TACODA and Third Screen Media. AOL will buy Facebook competitor Bebo for $850 million cash. Combining social network Bebo's estimated 40 million users with AIM and ICQ will boost...
Another AOL Exec LeavesAOL says aloha to strategic ad exec Dave Morgan, founder of AOL-acquired Tacoda. From the SEW blog: Organic Search SEW Experts: Google PageRank: SimplifiedGoogle's PageRank may be the single most divisive element in the...
Another AOL Exec LeavesAOL says aloha to strategic ad exec Dave Morgan, founder of AOL-acquired Tacoda. Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along...
AOL says aloha to strategic ad exec Dave Morgan, founder of AOL-acquired Tacoda. AOL paid around $275 million (actual purchase price undisclosed) to buy the behavioral targeting network, Tacoda. If search engine consolidation is all about search...
AOL has been investing heavily in advertising technology, adding Tacoda (behavioral targeting), AdTech (ad serving, big in Europe), Lightningcast (video ads), Quigo (contextual ads) and Third Screen Media (mobile ads) to its newly formed Platform...
Google's announcement also noted several recent acquisitions by their competitors, including: "Yahoo's acquisition of Right Media; AOL's acquisition of ADTECH AG and TACODA; WPP Group's acquisition of 24/7 Real Media; and Microsoft's $6 billion...
AOL's Platform A Combines Tacoda, Network Sales Forces, ClickZ News That's not surprising, considering that there were a total of 144 different speakers who participated in one of the 69 panels, sessions, workshops or keynotes at the event.
AOL's Platform A Combines Tacoda, Network Sales Forces, ClickZ News Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from...
Platform A, launched in September, now includes Yedda, Quigo, Advertising.com, AOL-run sites, Tacoda, Third Screen Media and AdTech. Last week, AOL announced the acquisition of contextual ad network Quigo to Platform A, its growing group of ad...
That unit includes Advertising.com, AOL-run sites, Tacoda, Third Screen Media and AdTech. AOL has confirmed the acquisition of Quigo, a contextual ad network serving text, display and video ads. Quigo's distribution network includes several A-list...
Modavox has claimed that Tacoda violated its patent on a “Method and System for Adding Function to a Web Page,” ClickZ reports. There is speculation that Tacoda's pending acquisition by AOL could have triggered the patent infringement suit.
