Dear readers,

As we enter the global recession, consumer sentiment will worsen, and brands will seek ways to cut costs. While slashing marketing budgets is usually the first action, it is also a false economy that worsens the impact of a downturn by slowing a company’s growth.

Upskilling stands as a resilient way for brands to maximize their digital marketing output while also freezing or reducing costs.

Sarah Gilchriest, Global COO of Circus Street, discusses why upskilling is not an expensive luxury and how this cultivates a competitive advantage during the economic downturn.