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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    By investing in content, you set your site up for success by writing stronger, emotion-backed calls to action; by removing conversion roadblocks like excess links or images that distract; by naming buttons, tabs and fields appropriately; by...

  2. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    GETPIVOTDATA keeps tabs on your data, so you can build charts and other formulas as your data moves around (as long as your data is visible). Today we're going a half-step beyond the basics of setting up a pivot table, by exposing "must-know skills...

  3. PPC Management Operations: The Ultimate Guide

    The following screenshot is a sample of what your company's spreadsheet could look like, with the various tabs at the bottom: Just like a car's engine, PPC management needs regular tune-ups and maintenance in order to perform at the optimal level.