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  1. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    GETPIVOTDATA keeps tabs on your data, so you can build charts and other formulas as your data moves around (as long as your data is visible). Today we're going a half-step beyond the basics of setting up a pivot table, by exposing "must-know skills...

  2. PPC Management Operations: The Ultimate Guide

    The following screenshot is a sample of what your company's spreadsheet could look like, with the various tabs at the bottom: Just like a car's engine, PPC management needs regular tune-ups and maintenance in order to perform at the optimal level.

  3. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    Look at the top queries as well as use those “more” tabs to get more information. Most people will just take the default information, but Boggs stressed that there are tabs for a reason. Webmaster Tools offerings from both Google and Bing can offer...