As tabloid journalists have long known, never underestimate the power of the headline. Bought anything off of Amazon lately without reading the reviews? Probably not, since we’re intrinsically driven to seek out social proof when making choices.
The same people who complain about ads and then buy from the stores they’ve become familiar with through advertising are the ones who would complain about celebrities being hounded by photogs, then buy a tabloid magazine.
While "good" linkbait results in shocking headlines, a form of tabloid writing for the web, trustbait is about generating trustworthy social campaigns. Being in the business of the web and SEO, we find our landscape changing rapidly, sometimes...
One example was my own take on a Conservative Party poster, which then ended up being picked up, along with others, and printed in the Daily Mail newspaper -- a national tabloid newspaper heavily read by key swing voters across "Middle England.
This is better than Tiger Woods, Jesse James or any of the other tabloid gossip du jour. As expected, when the legal documents were unsealed today in the YouTube-Viacom lawsuit, the charges and counter charges made for juicy reading.
I used my tabloid headline generator to create "Murdoch to Google: Drop Dead. If we run this through my tabloid translator, I think we'd get the following headline: "Google to Murdoch: Here's Your Hat, What's Your Hurry?
searchers were apparently jonesin' for Vampires, Wrasslers, and tabloid starlets. Yesterday, we learned Michael Jackson was Bing's most popular search term of 2009. Today, Yahoo! revealed that the deceased pop star topped their list as well.
If you'd like to read about his back-and-forth career in Silicon Valley, read Swisher's tabloid-esque piece here. Chief communications officer Jill Nash is leaving Yahoo. I can't say that I blame her.
While it's great for the online tabloid industry, there's not much value in being the go-to search engine for the Gossip Girl and lad mag crowd. This morning investment bank Collins Stewart hosted a confrerence call for clients who wanted to learn...
Change from a 'tabloid' to a 'trade mag' approach, from link-bait to conversion-bait. What's going on in the search industry? Find out here, with these links to some of the latest topics being discussed in our own Search Engine Watch Forums, and...
Threadwatch to me has often been our tabloid newspaper. Happy First Birthday, Threadwatch! If WebmasterWorld has been the SEM industry's Slashdot, and Gray Hat News fills the role of The Onion (and happy birthday Gurtie!
