Becoming OK With the Fact that Tablets = Desktop Like it or not, desktops and tablets are merging. If you think about it, with the Microsoft Surface or all HP Touchsmart products, most desktops will act like tablets and vice versa.
The rapid adoption of tablets over smartphones is staggering. If last week's data on the rise of mobile research and conversion didn’t stir an action, more stats are surfacing from the Local Search Association and comScore that show mobile, local...
You may want to use responsive design to handle different screen sizes on phones and tablets. Template-driven or custom webs design both have several phases or steps they go through before completion.
In 2012, Intel launched a new category of products, the Ultrabook, to fill the gap between lightweight laptops and tablets. Can YouTube contests generate awareness? Can they engage consumers? And can they drive brand lift?
Repurposing your core content in this manner gives you more visibility, better reach and opens up your content to be viewed on computers, tablets, and mobile phones. Most marketers will tell you that you need to be blogging x times a week if you...
Both FT and The Guardian saw more interest in arts and entertainment stories on tablets during the weekend, leading to a conclusion that devices don't cannibalize each other, but that users prefer to access content as comfortably as possible.
PC-based online video viewing has been a mainstay for the better part of a decade, but only recently have we seen smartphones and tablets begin carving out their share of the digital video space. According to data from comScore Media Metrix Multi...
Tablets vs. There are a few studies that say people are spending a tremendous amount of time on their iPhones, tablets, Androids, etc.but they're spreading it out against the same number of applications – so new app comes in, old apps goes out, and...
Yahoo has updated its email app for iPad and Android tablets to allow users to make use of gesture controls on devices. The updates will also allow Yahoo Mail users to more easily manage their increasing number of daily emails.
Also the speed and processing power of mobile devices like smart phones and tablets also contributes. Over the past several years, Google has been all about speed. Three years ago, in April 2010, they indicated the speed of your website is a...
Consistent design across desktop, tablets, and mobile devices. While ongoing organic traffic mis-labeling due to mobile secured searches is the most obvious cause of decline since mid September of last year, Google has snuck in a huge elephant that...
The new Mobile advertising format ($3.4 billion, 9 percent of revenues) basically lumps together any ads that appear on mobile devices (smartphones, feature phones, and tablets), including display, text messaging, search, and audio/video ads.
Conversions: In campaigns targeting all devices pre-enhanced features, the conversions for all mobile comprised 3 to 12 percent of the total account conversions, leaning heavily with tablets. However, for tablets, the CPCs in many cases were higher...
Tablets had the lowest amount of invalid clicks, due to the higher degree of difficulty to hack these devices, as well as the improved ease of use (larger screens) vs.mobile. Over the past week I've been reading articles about how display is...
The group claimed that Google favors its own apps over others, placing them in prominent places on Android phones and tablets. Google reportedly has reached a deal with European Union (EU) regulators regarding its so-called anticompetitive search...
By Q4 2012, mobile video starts – including both smartphones and tablets – have tripled year over year and currently account for over 10 percent of total digital video starts. Video is a powerful way to reach audiences both for publishers and...
Automotive: Mobile and social media playing bigger path-to-purchase roles in Australia – EconsultancyDuring online auto research stage, smartphones and tablets were used in 29 percent and 26 percent of searches.
For Ad Clicks, Tablets Outperform Smartphones - eMarketer Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click-through...
Nowadays it's all sorts of devices, and people are not at desks – they are in all sorts of contexts: Reading Kindles, waling and looking at smartphones (into oncoming traffic), browsing tablets, laptops, big screen rigs, TVs, Xboxes, Google Glass...
The panel discussed that the integration of mobile is an opportunity to have a holistic marketing program that spans across TV broadcast, web, mobile, tablets, and more. He has seen engagement rates in tablets more engagements then display ads.
