Since the original letter in 2002, mobile and tablets have increased significantly, as well as types of platforms search engines use to display and promote information, such as mobile apps, social media and their own way of narrowing segments of...
While tablets are more focused on media consumption around the home and office, mobile phones serve more as a tool to help you on the go, while also helping pass the time in line at the supermarket and post office," Blekko said.
The primary factor for this is the required upgrade to the Enhanced Campaigns that groups tablets, with historically lower CPCs, in with desktop ads, thus increasing overall costs. With Enhanced Campaigns, MBAs control how much mobile ad spend is...
Ninety percent of daily media interactions are screen-based as sequential or simultaneous sessions on smartphones, laptop/PCs, tablets, and televisions; with the remaining 10 percent via radio, newspaper, or magazines according to Google: The New...
Other reports support this finding, including this one from independent research publication, Marketing Charts, which highlights low conversion rates on phones when compared to tablets and desktops during the holiday shopping season.
A lot has been written about the new device targeting, from the integration of tablets with desktops to the categorization of devices. Since the switch to enhanced campaigns AdWords has become a system of overlapping targets and multipliers.
Desktops and tablets are treated as the same. The mobile bid multiplier is helpful, but ignores tablets. Many Google AdWords advertisers are taking the plunge and upgrading to enhanced campaigns. The deadline is looming on the horizon (July 22).
Though tablets and smartphones are both considered mobile devices based on their portability, user behavior by device differs greatly – from experience to expectation. One of the major differences between smartphones and tablets is their size.
Getting more in depth with “device targeting”, you can choose specific devices you want to target, whether it be mobile, desktop, laptop, tablets, etc. If you're ready to advertise on YouTube for the first time – with one of those ads that pop up...
Becoming OK With the Fact that Tablets = Desktop Like it or not, desktops and tablets are merging. If you think about it, with the Microsoft Surface or all HP Touchsmart products, most desktops will act like tablets and vice versa.
The rapid adoption of tablets over smartphones is staggering. If last week's data on the rise of mobile research and conversion didn’t stir an action, more stats are surfacing from the Local Search Association and comScore that show mobile, local...
You may want to use responsive design to handle different screen sizes on phones and tablets. Template-driven or custom webs design both have several phases or steps they go through before completion.
In 2012, Intel launched a new category of products, the Ultrabook, to fill the gap between lightweight laptops and tablets. Can YouTube contests generate awareness? Can they engage consumers? And can they drive brand lift?
Repurposing your core content in this manner gives you more visibility, better reach and opens up your content to be viewed on computers, tablets, and mobile phones. Most marketers will tell you that you need to be blogging x times a week if you...
Both FT and The Guardian saw more interest in arts and entertainment stories on tablets during the weekend, leading to a conclusion that devices don't cannibalize each other, but that users prefer to access content as comfortably as possible.
PC-based online video viewing has been a mainstay for the better part of a decade, but only recently have we seen smartphones and tablets begin carving out their share of the digital video space. According to data from comScore Media Metrix Multi...
Tablets vs. There are a few studies that say people are spending a tremendous amount of time on their iPhones, tablets, Androids, etc.but they're spreading it out against the same number of applications – so new app comes in, old apps goes out, and...
Yahoo has updated its email app for iPad and Android tablets to allow users to make use of gesture controls on devices. The updates will also allow Yahoo Mail users to more easily manage their increasing number of daily emails.
Also the speed and processing power of mobile devices like smart phones and tablets also contributes. Over the past several years, Google has been all about speed. Three years ago, in April 2010, they indicated the speed of your website is a...
Consistent design across desktop, tablets, and mobile devices. While ongoing organic traffic mis-labeling due to mobile secured searches is the most obvious cause of decline since mid September of last year, Google has snuck in a huge elephant that...
