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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Will our local pages be optimized with touch-screen capabilities for tablet and smartphone users? Will the pages be optimized for all types of operating systems and devices? Choosing a local search automation vendor can be a complicated and...

  2. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    By establishing your own benchmarks in how mobile is performing when compared to desktop, then further categorizing by page type and segmenting smartphone and tablet traffic, outliers give us clear clues into any issues that exist on a particular...

  3. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Perhaps the mobile experience lacking is the reason 88 percent of smartphone users and 82 percent of tablet users go back to their PC to continue the shopping process. More than half of consumers (56 percent of smartphone owners and 49 percent...

  4. 3 Ways Context Clues Reveal a Powerful Paid Search Opportunity

    You can see from the indexed impressions by time of day chart that computers are fairly steady throughout the day, but mobile and tablet vary significantly, almost never with the indexed average. If you know that at 2 p.m.on mobile devices you see...