While the carousel has been used on tablet devices since December 2012, the carousel style results being available on a desktop is a much newer change. The Google Local Carousel beta test that we saw last month is now rolling out to all U.S.users...
In fact, they found a 3 percent increase in tablet CPCs in the data they analyzed. Tablet optimized sites become more important as advertisers focus on better user experience to increase conversions rates.
Promoted Tweets also has several targeting options, depending on what level of advertising you're engaging in, and places your Tweets in users' timelines within mobile, desktop, tablet and laptop devices.
Google's enhanced campaigns lets advertisers adjust phone bids as a percentage of their desktop/tablet bids in a single campaign; Bing Ads allows for separate targeting by device type at the campaign and ad group level.
With evolving features and functionality, as well as situational needs to consider, there are many unique differences in user behavior by device that can provide marketers with insights on not only the when and where – but how consumers use...
Is a tablet If you aren't familiar with its features, you can now tell if the device is a phone, tablet, or other features it may have. With how varied Android devices are, this can sometimes be invaluable information for app creators.
Users who subscribe will be able to watch paid channels on a computer, phone, tablet, and TV. And YouTube hints that subscribers will soon be able to subscribe to channels from "more devices. The YouTube team has finally launched a pilot program...
Consumers are making more of their purchasing decisions on mobile devices – whether on a smartphone or tablet – in addition to making it one of their primary channels to research products. A recent survey by Telemetrics and xAd showed that 50...
While it took about 10 years for smartphone ownership to reach 40 million, tablet ownership crossed the threshold in just two years: According to the report, local search via non-PC devices more than quadrupled in 2012:
This all supports the tablet as a second screen tool and addition to the desktop. The tablet has the power to resolve those questions of what movies that actor has previously been in without leaving the comfort of the couch.
Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad (Mopub) – VentureBeat iPad Still Dominates Tablet Ads With iPad Mini Gaining, Velti Finds – TechCrunch March Tablet Update: iPad Usage Share Rises for First Time...
So when planning to build out the experience, screen size can make quite a difference ‐ compare a little 4-inch smartphone to a 10-inch or even a 7-inch tablet screen. Increasingly, your audience is spending time interacting with your brand on...
As we set out to develop these apps, we wanted to take full advantage of the unique aspects of tablet devices, like the beautiful screens and intuitive gestures, while also making it easier and more fun for you to read and manage your email," said...
When mobile and tablet campaigns are required to be included with desktop, how will this impact results? To be precise, tablet is required and mobile smartphones are weighted as a percentage bid on a scale of -100 to +300 percent, but many...
Tablet viewers, in particular, are early adopters who typically spend more money, book more trips, and consume more media content. Tablet video consumption slightly outpaced smartphones in video starts.
Smartphone users are very task-oriented, whereas tablet users are very interactive-oriented, so they'll be interested in sites that actually have the gestures and movements, etc. Detect "mobile" devices.
Facebook plans to launch a tablet version of Home “several months” after it launches on Android smartphones and is committed to a monthly update cycle. Facebook Home, an app and series of core services integrated into select Android devices, will...
Sure, AdWords is enhancing their ability to gain marketshare through serving successfully to multiple types of devices – smartphones, tablet, or laptop/desktop. This will be the first time that this many Meetup groups of marketing professionals...
After watching hours of TV, the last thing you'd want to do is pick up your tablet, stare at another screen, and start surfing the web, right? Doesn't this selection of websites closely correspond with many of the apps on your smartphone or tablet?
Respondents seemed to find it easier to pick up the phone for a search than to sit down at a desktop or even fire up a tablet. While tablet traffic grew 155 percent in that time period, smartphone traffic still accounts for more than half of all...
