This all supports the tablet as a second screen tool and addition to the desktop. The tablet has the power to resolve those questions of what movies that actor has previously been in without leaving the comfort of the couch.
Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad (Mopub) – VentureBeat iPad Still Dominates Tablet Ads With iPad Mini Gaining, Velti Finds – TechCrunch March Tablet Update: iPad Usage Share Rises for First Time...
So when planning to build out the experience, screen size can make quite a difference ‐ compare a little 4-inch smartphone to a 10-inch or even a 7-inch tablet screen. Increasingly, your audience is spending time interacting with your brand on...
As we set out to develop these apps, we wanted to take full advantage of the unique aspects of tablet devices, like the beautiful screens and intuitive gestures, while also making it easier and more fun for you to read and manage your email," said...
When mobile and tablet campaigns are required to be included with desktop, how will this impact results? To be precise, tablet is required and mobile smartphones are weighted as a percentage bid on a scale of -100 to +300 percent, but many...
Tablet viewers, in particular, are early adopters who typically spend more money, book more trips, and consume more media content. Tablet video consumption slightly outpaced smartphones in video starts.
Smartphone users are very task-oriented, whereas tablet users are very interactive-oriented, so they'll be interested in sites that actually have the gestures and movements, etc. Detect "mobile" devices.
Facebook plans to launch a tablet version of Home “several months” after it launches on Android smartphones and is committed to a monthly update cycle. Facebook Home, an app and series of core services integrated into select Android devices, will...
Sure, AdWords is enhancing their ability to gain marketshare through serving successfully to multiple types of devices – smartphones, tablet, or laptop/desktop. This will be the first time that this many Meetup groups of marketing professionals...
After watching hours of TV, the last thing you'd want to do is pick up your tablet, stare at another screen, and start surfing the web, right? Doesn't this selection of websites closely correspond with many of the apps on your smartphone or tablet?
Respondents seemed to find it easier to pick up the phone for a search than to sit down at a desktop or even fire up a tablet. While tablet traffic grew 155 percent in that time period, smartphone traffic still accounts for more than half of all...
As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. One Website, Many Devices One of the most appealing aspects of responsive web design is that a responsive website can provide a great user...
AdWords is more focused on user context than the devices they are using, meaning understanding when and where users are looking for answers is more important than if they are using a tablet or desktop.
Econsultancy reported that tablet users spend about 21 percent more than desktop shoppers. As we’re pushed increasingly to non-desktop devices, we have the right to expect the same level of insight and data we take for granted on the desktop web.
Optimizing Your Website for Mobile and Tablet Devices While we may not have reached the final mobile frontier marketers are innovating at “warp speed” and mobile and tablet optimization is recognized as the next search frontier.
This hotly contested AdWords update forces advertisers to run single – though conditionally governed – campaigns across desktop, mobile, and tablet. Stepping back, search advertisers could previously run separate or solo campaigns on different...
Analyzing the average CTR across devices, Marin found CTRs for smartphones were 107 percent higher than desktops computers, while tablet CTRs were 37 percent higher. Conversion rates for smartphones were lower than for tablets and desktops, while...
A device like a laptop or tablet could be a home/work computer, or might be used in a coffee shop or on the train. With the introduction of Windows 8 and touchscreen-friendly laptops, the tablet and laptop segments are losing their distinction.
On the tablet version there is a way to put catalog pages into “favorites” but there is not a way, on the desktop or tablet version, to input a search query (such as a brand name) and search only the returned results.
Crucially for Facebook, the use of its network via mobile devices rocketed by 57 percent: with 680 million users accessing it via their smartphone or tablet in December 2012 – the first time mobile users had topped desktop users.
