Device and technology usage: Forty-one percent of survey respondents used the smartphone and 30 percent used the tablet. As the percentage of users accessing content through a mobile device continues to increase, B2B marketers need to be sensitive...
As a corollary to the above, enhanced campaigns force better alignment between how mobile, desktop, and tablet campaigns are managed. You Should Pay More For Tablet Traffic We all can acknowledge that it was pretty much unfair that we were paying a...
From a dev point of view this latest announcement seems to push brands further toward using responsive design to cater for mobile and tablet users as opposed to an m.subdomain or dynamic serving of content based on device.
Promoted Tweets also has several targeting options, depending on what level of advertising you're engaging in, and places your Tweets in users' timelines within mobile, desktop, tablet and laptop devices.
Google's enhanced campaigns lets advertisers adjust phone bids as a percentage of their desktop/tablet bids in a single campaign; Bing Ads allows for separate targeting by device type at the campaign and ad group level.
With evolving features and functionality, as well as situational needs to consider, there are many unique differences in user behavior by device that can provide marketers with insights on not only the when and where – but how consumers use...
If you aren't familiar with its features, you can now tell if the device is a phone, tablet, or other features it may have. Is a tablet If you're targeting mobile, you can get very specific information regarding the type of device being used.
The tablet has the power to resolve those questions of what movies that actor has previously been in without leaving the comfort of the couch. The Guardian shares more data on their reader, and it's especially interesting to see that tablet users...
So when planning to build out the experience, screen size can make quite a difference ‐ compare a little 4-inch smartphone to a 10-inch or even a 7-inch tablet screen. With this option, your website will auto-size depending on what device you user...
We do not believe bundling mobile, desktop and tablet advertising together in an opaque manner is in the best interests of our customers,” Bing said. For those advertisers with larger budgets and who require more control, this is great news, as...
Smartphone users are very task-oriented, whereas tablet users are very interactive-oriented, so they'll be interested in sites that actually have the gestures and movements, etc. Not just the device but their surroundings (i.e.where they might be...
PPC marketers have had strong feelings about the enhanced campaign upgrade because it limits mobile and tablet targeting options. Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers
Facebook plans to launch a tablet version of Home “several months” after it launches on Android smartphones and is committed to a monthly update cycle. Today we're finally going to talk about that Facebook phone or more accurately we're going to...
After watching hours of TV, the last thing you'd want to do is pick up your tablet, stare at another screen, and start surfing the web, right? Doesn't this selection of websites closely correspond with many of the apps on your smartphone or tablet?
Mobile & Tablet Optimization: The Next Enterprise Search Frontier The SEO of Responsive Web Design - Kristina Kledzik, If you're curious about how responsive design works, this article is a great explanation that shows how responsive web design can...
When you click on the People tab from PC or tablet, you will see all attendees, with your Top 50 Who To Know attendees at the top. This brand new feature of Vivastream gives you the opportunity to rate the session from your mobile device...
As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. This is because responsive design sites have one URL and the same HTML, regardless of device, which makes it easier and more efficient for...
Previously, call extension metrics were reserved for desktop and tablet calls. In the past, desktop and tablet campaigns using Google forwarding numbers were charged a $1 fee per call. Schedule Tablet: AdWords says the desktop and tablet ecosystem...
Econsultancy reported that tablet users spend about 21 percent more than desktop shoppers. Combining all keywords together for every device is a bad example of choice. Google dropped the Panda of paid search with enhanced campaigns, the most...
While we may not have reached the final mobile frontier marketers are innovating at “warp speed” and mobile and tablet optimization is recognized as the next search frontier. In a recent survey of more than 4,500 brands in 44 countries in 99...
