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  1. Search Engine Marketing Checklist for Hotel Marketers

    Review the ratio of conversions of different device types (i.e.desktop/PC, tablet, and mobile) from paid search traffic Adapt a responsive design for the homepage, hotel search results, and individual detailed hotel page for mobile device users...

  2. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Mobile is preferred over the PC for executives conducting research during and after office hours, according to the IDG Global Mobile Survey 2014.percent of executives own a smartphone used for business.percent of executives use their smartphone to...

  3. Doodle 4 Google 2014 Winner Invents Water Purifier to Make the World a Better Place

    She'll also receive a Google Chromebook computer, an Android tablet, and a T-shirt featuring her Doodle. This nifty little device rounds up all those forgotten ideas and sends them right back to you! Doodle 4 Google competition.

  4. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    By establishing your own benchmarks in how mobile is performing when compared to desktop, then further categorizing by page type and segmenting smartphone and tablet traffic, outliers give us clear clues into any issues that exist on a particular...

  5. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Perhaps the mobile experience lacking is the reason 88 percent of smartphone users and 82 percent of tablet users go back to their PC to continue the shopping process. More than half of consumers (56 percent of smartphone owners and 49 percent...