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  1. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    It can be an app download that leads to a purchase, or a shopping process that starts on mobile and then finishes on a computer or tablet later in the day. While mobile opens up new opportunities for conversion, according to Google, the path to...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad (Mopub) – VentureBeat iPad Still Dominates Tablet Ads With iPad Mini Gaining, Velti Finds – TechCrunch March Tablet Update: iPad Usage Share Rises for First Time...

  3. Driving Consumer Insights With Mobile Analytics

    So when planning to build out the experience, screen size can make quite a difference ‐ compare a little 4-inch smartphone to a 10-inch or even a 7-inch tablet screen. For example, there are so many different manufacturers of Android devices, at so...

  4. SEO Fail! 10 Most Commonly Overused Website Techniques

    And have you tried it on a tablet or mobile device? Your website should offer all the same content on mobile and tablet that it does on the main desktop site, and your app should have 2-4 main user goals that your site data indicates are desired...

  5. The Growing Importance of International Mobile Search

    When former Beatle Paul McCartney performed "Hey Jude" at the start of the opening ceremony smartphone and tablet searches surged ahead of static searches. An interesting anomaly that Google unearthed was that tablet searches outnumbered smartphone...