The white line in the slide below is tablet use on the Guardian's main site as opposed to their paid app. The Guardian delivers specialized content to their mobile site, but that content is the same for tablet and smartphone users.
Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad (Mopub) – VentureBeat iPad Still Dominates Tablet Ads With iPad Mini Gaining, Velti Finds – TechCrunch March Tablet Update: iPad Usage Share Rises for First Time...
So when planning to build out the experience, screen size can make quite a difference ‐ compare a little 4-inch smartphone to a 10-inch or even a 7-inch tablet screen. Increasingly, your audience is spending time interacting with your brand on...
Mobile and tablet use also continue to accelerate, while apps are pulling people away from the Internet completely. Best of the Web, a directory of all the content on the web, turns 19 on April 20. SEW spoke with BOTW president and founder Greg...
One of the most useful new features is that the tablet app will show users how many messages they have from a particular contact. As we set out to develop these apps, we wanted to take full advantage of the unique aspects of tablet devices, like...
We do not believe bundling mobile, desktop and tablet advertising together in an opaque manner is in the best interests of our customers,” Bing said. The day they decided that Bing Ads (formerly known as Microsoft adCenter) had to be different from...
Rather, it's a snapshot of my observations of mobile and tablet behavior on “average” clients for a few months time period. When mobile and tablet campaigns are required to be included with desktop, how will this impact results?
Tablet viewers, in particular, are early adopters who typically spend more money, book more trips, and consume more media content. Tablet video consumption slightly outpaced smartphones in video starts.
Smartphone users are very task-oriented, whereas tablet users are very interactive-oriented, so they'll be interested in sites that actually have the gestures and movements, etc. You don't turn off customers with a bad mobile site and lose them to...
PPC marketers have had strong feelings about the enhanced campaign upgrade because it limits mobile and tablet targeting options. Several pay-per-click marketing leaders gathered in Austin, Texas, for HeroConf this week and shared their top tips...
In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media. And essential. SEO will help you position your website properly to be found at the most critical points in the buying...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
Facebook plans to launch a tablet version of Home “several months” after it launches on Android smartphones and is committed to a monthly update cycle. The Facebook phone has arrived, or will arrive on April 12, giving the social network giant a...
Remember, when choosing images with people, the action they are doing, weather it's a thumbs up, using a tablet, or, in this case, drinking wine, it must be close to their face or you risk losing the emotion of the character andmaking the action...
Sure, AdWords is enhancing their ability to gain marketshare through serving successfully to multiple types of devices – smartphones, tablet, or laptop/desktop. This will be the first time that this many Meetup groups of marketing professionals...
After watching hours of TV, the last thing you'd want to do is pick up your tablet, stare at another screen, and start surfing the web, right? Doesn't this selection of websites closely correspond with many of the apps on your smartphone or tablet?
Mobile & Tablet Optimization: The Next Enterprise Search Frontier Above the fold issues, content strategy, internal links, and mobile specifics can trip you up. Before we begin, there's an important distinction between cosmetic and full redesigns.
When you click on the People tab from PC or tablet, you will see all attendees, with your Top 50 Who To Know attendees at the top. Want to make sure you're meeting the right people and attending the right sessions during SES New York?
Respondents seemed to find it easier to pick up the phone for a search than to sit down at a desktop or even fire up a tablet. While tablet traffic grew 155 percent in that time period, smartphone traffic still accounts for more than half of all...
As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. If SEO is a core component of your digital marketing strategy, having a mobile–friendly website is becoming essential.
