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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Will our local pages be optimized with touch-screen capabilities for tablet and smartphone users? Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar...

  2. Doodle 4 Google 2014 Winner Invents Water Purifier to Make the World a Better Place

    She'll also receive a Google Chromebook computer, an Android tablet, and a T-shirt featuring her Doodle. Eleven-year-old Audrey Zhang of New York is the winner of the seventh annual U.S. Doodle 4 Google competition.

  3. Search is the Starting Point for 60% of Travelers, While Social Informs [Study]

    Kenshoo reports 58 percent of leisure travelers and 64 percent of business travelers begin with search, with one out of four tablet users converting by booking air travel on a tablet. Market for the travel industry?

  4. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    By establishing your own benchmarks in how mobile is performing when compared to desktop, then further categorizing by page type and segmenting smartphone and tablet traffic, outliers give us clear clues into any issues that exist on a particular...

  5. ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day

    Advertisers in the flowers and gifts sector spent more than $15.4 million on Google AdWords desktop and tablet search in Q1 2014, "averaging a healthy 4.24 percent click-through rate and $1.66 average cost per click," according to research from...

  6. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Perhaps the mobile experience lacking is the reason 88 percent of smartphone users and 82 percent of tablet users go back to their PC to continue the shopping process. More than half of consumers (56 percent of smartphone owners and 49 percent...

  7. Nuances of Spanish Language Search Marketing

    Mexico has the highest number of Web-based page views accessed from a smartphone or tablet. Not all Spanish-speaking countries are alike. This should be obvious – after all, not all English-speaking countries are alike.