Device and technology usage: Forty-one percent of survey respondents used the smartphone and 30 percent used the tablet. B2B marketers are spending more than 25 percent of their budgets in the development, delivery and promotion of content...
As a corollary to the above, enhanced campaigns force better alignment between how mobile, desktop, and tablet campaigns are managed. You Should Pay More For Tablet Traffic We all can acknowledge that it was pretty much unfair that we were paying a...
You may remember the launch of Izik in January, which brought users tablet-friendly search courtesy of Blekko that's geared toward gesture-controlled navigation and image-focused results. Blekko says many of the features on the tablet app are...
While the carousel has been used on tablet devices since December 2012, the carousel style results being available on a desktop is a much newer change. The Google Local Carousel beta test that we saw last month is now rolling out to all U.S.users...
In fact, they found a 3 percent increase in tablet CPCs in the data they analyzed. Tablet optimized sites become more important as advertisers focus on better user experience to increase conversions rates.
From a dev point of view this latest announcement seems to push brands further toward using responsive design to cater for mobile and tablet users as opposed to an m.subdomain or dynamic serving of content based on device.
Promoted Tweets also has several targeting options, depending on what level of advertising you're engaging in, and places your Tweets in users' timelines within mobile, desktop, tablet and laptop devices.
Google's enhanced campaigns lets advertisers adjust phone bids as a percentage of their desktop/tablet bids in a single campaign; Bing Ads allows for separate targeting by device type at the campaign and ad group level.
A soon to be released Mobile Path to Purchase Retail report by xAd, Telmetrics, and Nielsen, found that 26 percent of research and decision activity conducted in tablet will drive sales online via PC, while that number for smartphone is just 9...
Ensure you optimize your site for mobile and tablet search. You must now consider a number of new factors when designing your website. These factors include modern design and content, usability and conversion, and search and social media.
Is a tablet If you aren't familiar with its features, you can now tell if the device is a phone, tablet, or other features it may have. You've heard it before, aggregate data is meaningless to achieving your business objectives.
This interesting format is clearly targeting mobile and tablet users who can easily go between results by swiping. Google seems to be doing a limited beta test of a new style of displaying local search results, such as restaurants, in a unique...
Users who subscribe will be able to watch paid channels on a computer, phone, tablet, and TV. The YouTube team has finally launched a pilot program for a small group of partners that will offer paid channels on YouTube – a move that had been...
Consumers are making more of their purchasing decisions on mobile devices – whether on a smartphone or tablet – in addition to making it one of their primary channels to research products. A recent survey by Telemetrics and xAd showed that 50...
While it took about 10 years for smartphone ownership to reach 40 million, tablet ownership crossed the threshold in just two years: If last week's data on the rise of mobile research and conversion didn’t stir an action, more stats are surfacing...
The new Stream Ads will also appear in Yahoo's mobile and tablet apps, giving brands a path to reach consumers across all three major platforms with a single ad buy. Yahoo's front-page news stream now displays personalized ads alongside news...
The white line in the slide below is tablet use on the Guardian's main site as opposed to their paid app. The Guardian delivers specialized content to their mobile site, but that content is the same for tablet and smartphone users.
Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad (Mopub) – VentureBeat iPad Still Dominates Tablet Ads With iPad Mini Gaining, Velti Finds – TechCrunch March Tablet Update: iPad Usage Share Rises for First Time...
So when planning to build out the experience, screen size can make quite a difference ‐ compare a little 4-inch smartphone to a 10-inch or even a 7-inch tablet screen. Increasingly, your audience is spending time interacting with your brand on...
Mobile and tablet use also continue to accelerate, while apps are pulling people away from the Internet completely. Best of the Web, a directory of all the content on the web, turns 19 on April 20. SEW spoke with BOTW president and founder Greg...
